Eric Goodstadt

Gyms Are Still Suffering Post-Pandemic, Nearly 30% of Members Have Not Returned

The pandemic has brought major changes to the fitness industry and the habits of health fanatics. Concerns for safety and a resurgence of COVID-19 are still influencing buying decisions when it comes to the gym. Many lack motivation to return after not attending a gym for so long, and consumers now have a heightened awareness …

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Empower Your Automotive Customers to Stay on the Road Despite Gas Prices

The summer season greeted us with gas prices at record highs, which is expected to extend through the winter months. After two years of restrictions, consumers are getting creative with ways to stay on the move. Give your auto repair customers what they want: keep them on the move While driving regularly has become expensive …

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3 Direct Mail Best Practices Your Healthcare Business Can’t Ignore

One of the biggest challenges as a wellness practitioner is choosing where to allocate your advertising investments and ensuring your message gets seen. Most of your marketing efforts to reach new patients likely take place online, and that’s a good thing! It’s natural to embrace digital marketing channels when we spend so much of our …

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Direct Mail Statistics

Supercharge Your Campaign With Direct Mail Marketing: Proven Statistics

Imagine your typical daily routine. How many times do you check your phone or browse the internet?  The average person is exposed to 4,000 to 10,000 ads daily and checks their phone 160 times a day —around four hours of screen time. With such an overload of digital advertisements, we have learned to tune them …

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