Kalynn Hicks

upswell marketing

Survey Sheds Light on Consumer Preferences: Nearly Half of Gym-Goers Already Plan to Switch

UpSwell Marketing’s recent fitness survey revealed the potential of an untapped consumer audience and trends for strategic marketing Marietta, GA, November 9, 2023 — UpSwell Marketing, a full-service marketing agency focused on helping gyms experience growth and acquire new members, today released the results of their recent fitness consumer survey. These insights help to uncover …

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Chiropractor Marketing Strategies That Work

If you’re a chiropractor, you’re probably familiar with the industry’s biggest marketing challenge: educating potential patients on what a chiropractor actually does. Many people don’t know the wide range of conditions a chiropractor can treat and think of them simply as “back crackers,” says Tammy Jones, a senior marketing consultant at UpSwell who specializes in …

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Fitness Consumer Survey: Finding Membership Opportunities in Existing Gym-Goers

Gym owners face a constant challenge in the world of fitness: staying ahead of the curve. To do so, it’s important to understand what consumers want in a gym membership and what will make them stand out. That’s why we have conducted our latest fitness consumer survey to highlight valuable insights that can help shape …

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Understanding Automotive Direct Mail Marketing: Your Key to Success

In a world buzzing with endless online ads and social media campaigns, automotive direct mail emerges as a steadfast strategy that continues to captivate consumers and drive results for automotive businesses. From personalized postcards to targeted brochures, there’s something refreshingly tangible and impactful about reaching customers through their mailboxes. So, what exactly is automotive direct …

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Need-to-Know Tips for Recession-Proof Marketing

It’s completely normal to feel hesitant about pouring your limited resources into your marketing campaigns when the economy takes a hit. Cutting expenses and preserving capital may seem like the safest bet in uncertain times, but brand awareness is everything —especially in a recession. Research has shown that businesses that keep advertising during a recession …

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Marketers are Ditching Email for Direct Mail: Here’s Why

Marketers have been hyper-focused on digital strategies over the past decade, overlooking the value of physical mail as a powerful marketing tool. Now that marketing messages, promotional content, and brand newsletters constantly flood our email inboxes, it’s harder to stand out and get noticed —or even read. Direct mail offers a more powerful, effective, and …

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