Kalynn Hicks

Modern Marketing Trends for Success in the Automotive Industry

As we enter 2023, automotive businesses must be ready to evolve with their customers to stay competitive in the market. Crafting engaging content that cuts through the competitive noise of online media and digital advertising is harder than ever. Focusing on modern marketing strategies that speak to your target audience while encouraging them to come …

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Building a Loyal Patient Base with Direct Mail Marketing

Direct mail isn’t often the first choice for businesses to pursue because of the misconception that digital marketing is better —or more relevant. But the truth is direct mail marketing offers one of the best ways for dental offices to stand out from the competition and connect with potential patients. All healthcare practices need loyal …

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5 Ways Paid Search is Transforming Fitness Marketing in 2023

Paid search, also known as pay-per-click (PPC) advertising, is a valuable way fitness brands reach new leads. Gyms use PPC advertising to reach their key demographics directly on websites, social media, and search engine result pages. Rather than wasting your budget on ineffective marketing tactics and campaigns that fall short of your return on investment, PPC …

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