UpSwell Marketing’s recent fitness survey revealed the potential of an untapped consumer audience and trends for strategic marketing Marietta, GA, November 9, 2023 — UpSwell Marketing, a full-service marketing agency focused on helping gyms experience growth and acquire new members, today released the results of their recent fitness consumer survey. These insights help to uncover …
Your business can sell great products, employ talented staff, and boast strong financials, but if you don’t tell people what you can do for them, all of those strengths are for naught. “One of the biggest mistakes I see business owners make is that they start a company but don’t have an effective marketing plan …
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If you’re a chiropractor, you’re probably familiar with the industry’s biggest marketing challenge: educating potential patients on what a chiropractor actually does. Many people don’t know the wide range of conditions a chiropractor can treat and think of them simply as “back crackers,” says Tammy Jones, a senior marketing consultant at UpSwell who specializes in …
As a small business owner, it’s important to be a lifelong learner, says Tim Ross, president and founder of UpSwell Marketing. “You’re going to face failures and challenges each day, but you can learn from these and build a stronger business in the future,” he says. Ross started out as a small business owner himself …
Gym owners face a constant challenge in the world of fitness: staying ahead of the curve. To do so, it’s important to understand what consumers want in a gym membership and what will make them stand out. That’s why we have conducted our latest fitness consumer survey to highlight valuable insights that can help shape …
Fitness Consumer Survey: Finding Membership Opportunities in Existing Gym-Goers Read More »
Many companies focus heavily on digital marketing as their primary channel to reach out to their target audience. However, with the average email open rates hovering around 17%, with a 10% click-through rate, some companies are returning to direct mail as an alternative to digital marketing. But is direct mail still effective in 2023? Direct …
Now that the summer months are behind us, it’s time to gear up for fall and embrace the season of change. For gym owners, this is an opportune time to get creative with new marketing strategies to attract a diverse range of fall fitness enthusiasts. By incorporating some of these marketing ideas, gym owners can …
In a world buzzing with endless online ads and social media campaigns, automotive direct mail emerges as a steadfast strategy that continues to captivate consumers and drive results for automotive businesses. From personalized postcards to targeted brochures, there’s something refreshingly tangible and impactful about reaching customers through their mailboxes. So, what exactly is automotive direct …
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It’s completely normal to feel hesitant about pouring your limited resources into your marketing campaigns when the economy takes a hit. Cutting expenses and preserving capital may seem like the safest bet in uncertain times, but brand awareness is everything —especially in a recession. Research has shown that businesses that keep advertising during a recession …
Marketers have been hyper-focused on digital strategies over the past decade, overlooking the value of physical mail as a powerful marketing tool. Now that marketing messages, promotional content, and brand newsletters constantly flood our email inboxes, it’s harder to stand out and get noticed —or even read. Direct mail offers a more powerful, effective, and …
Marketers are Ditching Email for Direct Mail: Here’s Why Read More »
