Fitness

upswell marketing

Survey Sheds Light on Consumer Preferences: Nearly Half of Gym-Goers Already Plan to Switch

UpSwell Marketing’s recent fitness survey revealed the potential of an untapped consumer audience and trends for strategic marketing Marietta, GA, November 9, 2023 — UpSwell Marketing, a full-service marketing agency focused on helping gyms experience growth and acquire new members, today released the results of their recent fitness consumer survey. These insights help to uncover …

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Fitness Consumer Survey: Finding Membership Opportunities in Existing Gym-Goers

Gym owners face a constant challenge in the world of fitness: staying ahead of the curve. To do so, it’s important to understand what consumers want in a gym membership and what will make them stand out. That’s why we have conducted our latest fitness consumer survey to highlight valuable insights that can help shape …

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5 Ways Paid Search is Transforming Fitness Marketing in 2023

Paid search, also known as pay-per-click (PPC) advertising, is a valuable way fitness brands reach new leads. Gyms use PPC advertising to reach their key demographics directly on websites, social media, and search engine result pages. Rather than wasting your budget on ineffective marketing tactics and campaigns that fall short of your return on investment, PPC …

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Gyms Are Still Suffering Post-Pandemic, Nearly 30% of Members Have Not Returned

The pandemic has brought major changes to the fitness industry and the habits of health fanatics. Concerns for safety and a resurgence of COVID-19 are still influencing buying decisions when it comes to the gym. Many lack motivation to return after not attending a gym for so long, and consumers now have a heightened awareness …

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Direct Mail Statistics

Direct Mail Marketing Statistics 2022: Supercharge Your Direct Mail Marketing

Imagine your typical daily routine. How many times do you check your phone or browse the internet?  The average person is exposed to 4,000 to 10,000 ads daily and checks their phone 160 times a day —around four hours of screen time. With such an overload of digital advertisements, we have learned to tune them …

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