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Chiropractor Marketing Strategies That Work

If you’re a chiropractor, you’re probably familiar with the industry’s biggest marketing challenge: educating potential patients on what a chiropractor actually does. Many people don’t know the wide range of conditions a chiropractor can treat and think of them simply as “back crackers,” says Tammy Jones, a senior marketing consultant at UpSwell who specializes in …

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Need-to-Know Tips for Recession-Proof Marketing

It’s completely normal to feel hesitant about pouring your limited resources into your marketing campaigns when the economy takes a hit. Cutting expenses and preserving capital may seem like the safest bet in uncertain times, but brand awareness is everything —especially in a recession. Research has shown that businesses that keep advertising during a recession …

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Marketers are Ditching Email for Direct Mail: Here’s Why

Marketers have been hyper-focused on digital strategies over the past decade, overlooking the value of physical mail as a powerful marketing tool. Now that marketing messages, promotional content, and brand newsletters constantly flood our email inboxes, it’s harder to stand out and get noticed —or even read. Direct mail offers a more powerful, effective, and …

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Small Business Owners Remain Optimistic for 2023 Despite Uncertainty

It’s no secret that small business owners have faced several challenges in the past few years, with increasing costs and a highly competitive market. We recently released our annual Small Business Owner Sentiment Survey, highlighting the positive outlook for 2023. Positive Insights Despite Uncertainty Our survey showcased inspiring results; out of over 500 small business …

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Gyms Are Still Suffering Post-Pandemic, Nearly 30% of Members Have Not Returned

The pandemic has brought major changes to the fitness industry and the habits of health fanatics. Concerns for safety and a resurgence of COVID-19 are still influencing buying decisions when it comes to the gym. Many lack motivation to return after not attending a gym for so long, and consumers now have a heightened awareness …

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