Your business can sell great products, employ talented staff, and boast strong financials, but if you don’t tell people what you can do for them, all of those strengths are for naught. “One of the biggest mistakes I see business owners make is that they start a company but don’t have an effective marketing plan …
Top Marketing Strategies to Skyrocket Your Business Read More »
If you’re a chiropractor, you’re probably familiar with the industry’s biggest marketing challenge: educating potential patients on what a chiropractor actually does. Many people don’t know the wide range of conditions a chiropractor can treat and think of them simply as “back crackers,” says Tammy Jones, a senior marketing consultant at UpSwell who specializes in …
As a small business owner, it’s important to be a lifelong learner, says Tim Ross, president and founder of UpSwell Marketing. “You’re going to face failures and challenges each day, but you can learn from these and build a stronger business in the future,” he says. Ross started out as a small business owner himself …
Many companies focus heavily on digital marketing as their primary channel to reach out to their target audience. However, with the average email open rates hovering around 17%, with a 10% click-through rate, some companies are returning to direct mail as an alternative to digital marketing. But is direct mail still effective in 2023? Direct …
It’s completely normal to feel hesitant about pouring your limited resources into your marketing campaigns when the economy takes a hit. Cutting expenses and preserving capital may seem like the safest bet in uncertain times, but brand awareness is everything —especially in a recession. Research has shown that businesses that keep advertising during a recession …
Marketers have been hyper-focused on digital strategies over the past decade, overlooking the value of physical mail as a powerful marketing tool. Now that marketing messages, promotional content, and brand newsletters constantly flood our email inboxes, it’s harder to stand out and get noticed —or even read. Direct mail offers a more powerful, effective, and …
Marketers are Ditching Email for Direct Mail: Here’s Why Read More »
As an HVAC contractor, you know how crowded and competitive the market is for the services you provide. Every day, people are searching for competent, reliable, and trustworthy businesses, and having the right HVAC marketing strategies in place can make all the difference. “HVAC contractors have a big advantage over brick-and-mortar businesses because they can …
It’s no secret that small business owners have faced several challenges in the past few years, with increasing costs and a highly competitive market. We recently released our annual Small Business Owner Sentiment Survey, highlighting the positive outlook for 2023. Positive Insights Despite Uncertainty Our survey showcased inspiring results; out of over 500 small business …
Small Business Owners Remain Optimistic for 2023 Despite Uncertainty Read More »
The new year is finally here, and you’re either ready to put your marketing plan into practice or it’s already in full swing. As we look ahead to 2023, getting your business in front of your customers will be more important than ever to stay profitable. Tips to increase your direct mail response rate Direct …
Your Guide to an Effective Direct Mail Campaign in 2023 Read More »
The pandemic has brought major changes to the fitness industry and the habits of health fanatics. Concerns for safety and a resurgence of COVID-19 are still influencing buying decisions when it comes to the gym. Many lack motivation to return after not attending a gym for so long, and consumers now have a heightened awareness …
Gyms Are Still Suffering Post-Pandemic, Nearly 30% of Members Have Not Returned Read More »
