Are you having a hard time keeping up with the ever-evolving trends for marketing your business? It can be exhausting. Digital marketing trends are constantly changing and quickly becoming more complex. In order to remain relevant and deliver conversions — leads, subscribers, and sales— staying on top of the latest digital marketing has become essential.
To help you stay ahead of the curve, we have outlined a list of some of the top must-try digital marketing trends for your 2020 strategy.
Social Media Ads
People are drawn to digital storytelling, and social media is a great platform to grow brand awareness and connect with your audience. Through social media ads, you have the opportunity to promote your products and services, while increasing your engagement and online presence.
Social media ads allow you to drive sales by creating a funnel that directly promotes prospective users to convert to your brand. By running paid advertising on social platforms, you are able to reach a highly targeted audience that may not have found you otherwise.
Running ads on social media is one of the most cost-effective online advertising methods. Social media advertising allows you to use specific social platforms such as Instagram, Linkedin, and Facebook, to generate leads with a targeted audience. To reach the most people in the most relevant places, you need to be very strategic with your social media marketing by creating ads that are highly targeted for each platform. You can create ads to target a specific audience based on demographics, location, interests, or behaviors. You can also create a custom lookalike audience based on the demographic profiles of your current customer base.
A few examples of social media marketing trends for 2020 include:
Social commerce is one of the hottest trends in social media. With social commerce, your followers have the ability to purchase products directly from your social media ad. This has rapidly become a successful option because it’s a direct funnel to purchasing your products. Your audience has fewer steps to take to make a purchase which can drastically reduce cart abandonment.
Influencer marketing is a type of social media marketing that leverages industry influencers–people who typically have a large social following and are considered experts within their field. Micro-influencers typically have a following between 2,000 – 50,000 on a particular social media channel. They are known to be experts with a genuine interest in their specific topic or niche area (ie. fitness gurus, food bloggers, travelers). By aligning with influencers for product or service endorsements and brand mentions, you tap into the trust that those influencers have established with their followers and build social proof.
Pay-per-click (PPC) is an online advertising model where advertisers pay for their ad placement only when their ad is clicked. Hence the term “pay-per-click.” As you are essentially “buying” visits to your site, PPC ads are often a great option for gaining quality website visitors. This isn’t one of the digital marketing trends you’ll see phasing out any time soon.
Search engine advertising is one of the most common forms of PPC ads. You’ve probably seen them appear when doing any kind of Google search as these ads appear before the organic search results. More businesses are turning to this form of marketing. This often pushes organic search results further down the page — which can reduce the visibility of organic results. Running PPC ads can really boost your website’s search visibility and should be an essential piece of your digital marketing strategy.
Geotargeting uses customer location information to deliver relevant location-based content to users. By using the geographic data of consumers, you (as the marketer) are able to reach the right audience. Mobile geotargeting drives sales by targeting consumers that are within a specific radius of your storefront or certain target areas. This is also called geo-fencing. By creating a virtual fence around a specific geographic area, mobile users who are inside that area will receive your marketing messages and be directed to your store or online experience.
By using customer location information, you can better understand the demographics and buying behaviors in a particular area and deliver a more relevant mobile experience to your customers. You can also run a demographic analysis to find your ideal audience or even learn about your current customer base. This can help to pinpoint what geographic areas you will be the most successful in based on your target demographics.
These are just a handful of digital marketing trends that are reshaping the online landscape. By incorporating a healthy mix of new digital strategies into your marketing plan, the outcome of your financial bottom line could be game-changing.
You don’t have to be an expert at all of these to be successful. It can be overwhelming and difficult to know where to begin, but we are here for you! At UpSwell, we offer you expertise from one of our industry-specific, marketing specialists and a free initial assessment. Contact us today to find out how we can pursue growth and financial success for your business.