5 Facebook Tips to Turbocharge Your Gym Marketing
Gyms and fitness studios have been taking advantage of the leap in digital content and maximizing their potential reach with Facebook Ads, which can be used as an effective way to attract new leads and turbocharge promotions.
Facebook remains one of the most widely used social platforms, often checked multiple times daily by its users. Over 140 million small businesses are using Facebook to connect with customers and around 2.41 billion users are active every month. Because of its high volume of users, Facebook can offer your gym the opportunity for increased visibility and higher conversion rates.
If you’re ready to turbocharge your gym memberships and increase your sales, take a look at our five, hand-selected tips to help you get started.
Tip 1: Optimize Your Budget
It is important to focus on setting a budget based on goals that are realistic, attainable, and offers positive growth! When you first create an ad, you have the ability to set a budget based on a daily metric or the life of the ad. By being able to adjust your budget, you can maximize the use of your money.
By using Facebook’s Ads Manager, you gain access to tracking how your ads are doing in real-time so you can see if your ads are hitting their performance goals. With this feature, it makes monitoring and adjusting your ads on Facebook simple and easy.
Tip 2: Lead Generation
You want your lead ads to stand out in order to influence your viewers to take action. The goal is to generate more memberships and loyal customers, therefore you want your ad to be relatable and offer value to your members. These three best practices will help you stand out when building your ads:
- Show your ad’s value: be sure that your viewer recognizes the value of your ads and how your gym’s services will enrich their lifestyle
- Keep it simple: increase your response rate and gain higher-quality leads by focusing on the content that really matters to your viewers
- Reflect your brand: storytelling is very powerful, and your brand story is exactly what people want to feel connected to your business
Tip 3: Advanced Targeting
Facebook offers tools that allow you to define certain audiences by specifying criteria such as location, demographics, and behavior. You can gain insights from powerful tools because Facebook has the ability to connect your fitness studio with the most relevant audience. Try targeting people who already know about you or have a previous relationship with your business and those who have similar interests in your industry. People who already know your brand and are interested in what you have to offer are more likely to take action.
Tip 4: Leverage Video Ads
Video media is on the rise, and it doesn’t seem to be going anywhere anytime soon. Video opens up more room for storytelling, and this can drive positive results to gain you more memberships. By sharing short video media, you can attract new audience members and boost social engagement (and close rates!)
Tip 5: Track Your Ad Progress
Track your ad progress for smarter growth. With Facebook ads, you gain valuable insight into relevant analytics to find out what areas of your campaign are working – and what areas are not. This can be helpful when deciding if you need to alter your budget, audience, or another aspect of your campaign to make it more successful. When you effectively track the progress of your ads, it will save you money and bring your gym more financial growth.
If you have decided to take advantage of what a strategic Facebook marketing strategy can do for your fitness studio or gym, go ahead and contact us at UpSwell today! You will get a free marketing assessment and help from one of our hyper-local fitness marketing experts.