Exploring a brand new place can be fun and exciting, but no one likes moving. Endless unorganized boxes and unpacked belongings are a nightmare. New movers have so much on their plate. The last thing they need is the hassle of finding a reliable mechanic or tracking down a new dental office.
Why New Movers?
New movers are one of the highest-valued audiences for small businesses to target. They aren’t anyone’s customers yet! And with 9.8% of all Americans moving every year, there is a continuous flow of new movers to target each month. New movers are five times more likely to remain loyal to your business than a settled household. They haven’t established brand loyalties and are open to trying new brands, spending an average of $8,068 within 12 months of moving. If your business isn’t taking advantage of that revenue, you’re missing out on a huge opportunity!
Turning New Movers Into Loyal Customers
You’ll gain lifelong, loyal customers by building valuable relationships early on. Here are some helpful tips to guide you on your next direct mail campaign:
- Identify if New Mover Marketing is right for your industry.
The first step is determining if this audience will respond to an offer from your business. It pays to do a little digging to learn if it’s right for your industry. Quick Tip: it most likely is!
- Create a memorable experience through storytelling.
New movers are more likely to remember your brand when you resonate with them on an emotional level. Brand storytelling humanizes your brand and helps you connect with your audience. It’s a great way to build value for new movers who are learning about your business for the first time.
- Use persuasive messaging and an enticing offer.
First, understand your audience’s wants and needs. Without this understanding, you can’t deliver the right message to the right consumers. Moving is expensive, and new movers want to feel like they are getting a deal. Focus on creating a personalized offer they won’t want to pass up.
- Repetition (—and timing) is key.
Keep in mind repetition is critical. You may need to remind your target audience once or twice about your services. We recommend at least three mailings to get their attention. Sending reminders is a great way to stay fresh in their minds and ahead of the competition.
If you’re ready to get started on your next successful new mover campaign, we want to hear from you! Contact the experts at Upswell to get started.
Check out these articles to learn more about targeting new movers in your industry:
- Dental Industry – Transforming New Movers into New Dental Patients
- Automotive Industry – Give Your Shop a Jump Start with Automotive Direct Mail
- Fitness Industry – Turning New Movers Into New Members