One of the most critical things you must do to grow your dental practice is to reach new patients. We want to focus on the power of Facebook ads, which are a great way to directly target new audiences and boost your conversion rates.
Why Choose Facebook Ads?
Facebook ads are one of the most effective ways to market your dental practice. Currently empowering over 200 million businesses and around 2.85 billion monthly active users, Facebook is the most popular social network out there with the widest reach.
How To Create A Successful Facebook Ad
By tapping into the right market for your business, you will quickly see your dental practice greatly benefit from your investments. Use these steps to get started building successful Facebook ads:
Step 1: Set up Facebook Business Manager
This will provide a dashboard for you to easily review and track your running campaigns. You’ll be able to see at a glance, how much you are spending daily, the ad’s reach, and the frequency in feeds. The dashboard makes performance reporting simple and organized.
Step 2: Set a clear objective
Your Facebook ads will work best when you have a clear campaign objective based on your goals and understand how these ads will achieve this. They have the potential to:
- Drive new patients to your website
- Boost repeat business and encourage patients to return for cleanings
- Increase your SEO rankings
- Promote a new service or discounted procedure
- Give you an edge over your competition
Step 3: Narrow your audience
Be selective about the audience you target. You don’t need to show your ad to everyone on Facebook. Although the more exposure you have, the better, you want to be sure your ad is going out to those actually interested in your services.
Facebook offers highly advanced targeting abilities under three main audience types:
- Core Audiences: Set specified criteria to narrow down those being served your ad. This can get as broad or as targeted as you like, and is defined by location, behaviors, demographics, and interests.
- Custom Audiences: Reach those who have already shown an interest in your dental practice. Whether that be existing customers or users who visited your website recently.
- Lookalike Audiences: Great for using your existing customer base to find similar users. This connects people with your ads who have common interests and likes.
You can even use custom audiences to integrate a multichannel approach to engage with more patients. Augment your ad campaign with direct mail postcards, reaching even more qualified prospects. Do this by retargeting families who have received your direct mail postcard, and serve them your digital ads. This not only enhances engagement with your ad but boosts brand recognition of your digital offer when they see the same graphic imagery and messaging a second time.
Step 4: Begin your campaign and set your budget, schedule, and ad placement
Your campaign can include multiple ad sets for you to test different audiences and messaging to discover which performs better to different audiences. When you get ready to select your budget, you have the choice of selecting a daily budget or a lifetime budget that will be used throughout a specified duration of the ad. You’ll be able to dictate the schedule of your ad, including the beginning and end dates, as well as selecting where your ad will appear on your users’ feed.
Step 5: Monitor your metrics
Monitoring your metrics could be the most critical part of the whole ad process. By understanding how your ad is performing live, you’ll be able to adjust variables and ensure your ad remains profitable with a positive ROI.
Facebook ads are simple to get going, but you can easily feel overwhelmed with all of the advanced tools and targeting methods available to you. If you’d rather leave it to an expert, UpSwell offers a free marketing assessment to get you started on the right track.