What Makes the Best Landscaping Postcard?
All homeowners dream of having a beautiful outdoor living space. Making their dream a reality — whether it be a backyard oasis, lush garden, or manicured yard — is what you do best. So show off your stunning outdoor designs with landscaping direct mail.
Direct mail postcards put your landscaping business directly in the hands of your customers and are a proven way to bring in new clients.
Here are some of our best practices to attract new customers with your landscaping postcard:
Create an exciting offer
Your offer is what initially gets your reader engaged with your postcard. Be sure that your offer helps you stand out and draws attention to your mail piece.
Here are some examples of landscaping offers to get you thinking:
- 50% off your first lawn care treatment and 20% off the second treatment. This gets them in the door with an offer they would be crazy to refuse! Then, encourage a second service with the additional discounted value, giving you the opportunity to build a rapport with your new client and gain customer loyalty.
- Free landscaping audit. Great for setting up an initial meeting with a potential client. The audit won’t require any landscaping labor, but an initial consultation and surveying of the proposed project. You can offer a risk-free, in-home meeting to get your prospect started on their dream renovation.
- $300 off your next landscape design service. This is a great offer, especially for commercial work, because it gives a tangible amount of money your customer would be saving. In this case, it doesn’t have to be $300 off a $300 service, you could qualify the discount to one of your more premium landscaping packages (where the savings would still be a huge bonus) and bundle this on your postcard with something along the lines of 10% off your first service for lower tier options.
Use professional-quality photos
Your prospects want to see your finished work before making a buying decision, so showcasing high-quality photos in the landscaping industry is essential. Include before and after shots to show the transformation. In order to highlight your best work, it’s important that you use professional-quality photos for your postcard (–and honestly for other channels your work is being showcased as well). This, however, doesn’t mean you have to always hire a photographer to make good quality photos. Natural lighting, multiple shots, and the right photo editing tools can go a long way simply with a photo taken from a smartphone.
Highlight your glowing reviews
Being conscious of what other people are saying about your business is crucial to your marketing strategy to gain new, loyal business. With online reviews steadily becoming more valued, having a good reputation and engaging online presence is very influential for new clients. Staying on top of your reputation management can minimize negative reviews and create a better experience for your clients.
Ask your clients for referrals after a job well done. Ninety-two percent of consumers trust referrals from people they know, and they trust online reviews just as much as a personal recommendation, so don’t be afraid to ask.
Triple-check that all of your info is correct (on and offline!)
The information on your postcard must be accurate and be easy for customers to find you online. Update your business listings to include accurate information such as your business name, address, and phone number and fill your site with beautiful photos of your work.
Direct mail can be a highly effective marketing tactic. Using these best practices, you can get started on converting more clients and creating a successful and appealing landscape marketing campaign today.