UpSwell Dental Direct Mail ROI Calculator

Use this tool to calculate your total patient lifetime value, and your direct mail ROI for short and long-term. Simply adjust the sliders to match the details of your campaign and the calculator will do the rest!

Direct Mail Dental ROI Calculator

The average cost of what your patients spend with each visit.

The average amount of times a typical customer visits your shop in a year.

The average number of years a customer stays with you.


It's recommended to mail at least a minimum 2,500 postcards for each order to see a response.

*Our mailer prices range from $0.43 - $0.65

0.5% is the target benchmark response rate, but this can be improved with the right creative, call-to-action, mailing list, and strategy.

The percentage of customers who continue using your services.

Total Customer Lifetime Value Results:



Direct Mail Short-Term ROI Results:



For every dollar spent on direct mail we return this many dollars in revenue.

Direct Mail Long-Term ROI Results:



For every dollar spent on direct mail we return this many dollars in revenue.

Disclaimer: We are not lawyers, CPA’s, or licensed investment professionals in any matter. The content of this communication is for informational purposes only and not for the purpose of providing legal or accounting advice. You should contact the appropriate legal professional for any issue or problem. 

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*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.