Who we are
Over 50 experts
passionate about finding you new customers
New customers can be elusive creatures. But we know where to look and how to find them. And we know how to drive them to you.
About us
It all started with two companies on the same mission – to help local businesses get more customers. Founded in 2020 through the merger of Mudlick Mail and Muscle Up Marketing, UpSwell has over 13 years of experience in hyper-local marketing for small to medium-sized businesses.
At UpSwell, we know that nothing is more important to your business than finding new customers. Every year, you not only need to replace the customers you’ve lost, but also find new ones in order to grow. But finding new customers is hard when you’re busy running your business. That’s where we come in. We’re the experts at all things hyper-local marketing so that you don’t have to be. Through our hardworking team of over 50 marketers, consultants, strategists, and creators, our promise to you is simple: More customers. Period.
Our people We are uniquely qualified to find you new customers, members and patients.
Senior Management

Eric Goodstadt
Chief Executive
Officer

Tim Ross
President
& Co-Founder

Jon Butts
Co-Founder
& Board Advisor

Kristin Liebman
Chief Financial
Officer

Nelson Rodenmayer
SVP of Sales
& Marketing

Jason Forrester
VP of Client Services
& Sales Operations

Jeff Rackley
Director of
Operations
Marketing Consultants

Nick Bowden

Tammy Jones

Randy McNamara

Reed Parker

Cindy Perryman

Les Porter

Jeff Snyder
Client Services

Mari Allison

Tom Entz

Sandi Fahmy

Addison Harris

Manaal Kamdar

Joseph Lovaglio

Brian Prater

Jeremy Sykes

Kimberley Taylor

Amber Teel
Design | Production

Katie Banks

Kyla Baxter

Taniesha Bowen

Tony Butler

Steven Howard

Ramsey Knight

Carly Maner

Jason McAuley

Michelle Strickland
Digital | Marketing | Technology

Annie Burch

Eric Davis

Austin Fowler

Christina Fu

Bailey Gough

Ahmed Ramli

Madison Sosebee

Cydne Wright
Accounting | Human Resources

Noemi Anthony

Lexi Cartoon

Lisa Justus

Nissa Pirani

Bart Tapp
Looking for our approach specific to your industry?

Auto repair
Mechanical, lube, tire, body, and more
Our expertise is proven and based on serving over 5,000 auto repair shops – from independent garages and specialty shops to national franchises. We know the strategies that will drive more customers to you.

Fitness
Health clubs, boutique studios, franchises and more
We know the best methods to get you more members. Our experience is proven, having served over 2,500 clubs and studios. Whether you are an independent club or a national brand, we can help you grow.

Dental
General dentistry, orthodontists, DSO’s and more
Our proven approach is based on serving over 1,500 dental practices across America. We know the tactics that will get more of the patients you want and grow your practice.
Free Assessment Be on your way to more customers within 48 hours
- It’s fast and easy
- Work with an industry marketing specialist
- Learn the opportunity for your business
- Backed by 12 years of market data
- FREE 20-point evaluation
Get your FREE marketing assessment now.
Call 470-458-1470
Not ready to talk yet? Contact us online.
INSIGHTS
UpThink the competition with FREE content that gives your business an edge
Topics include:
- Social media best practices
- Tips to increase marketing response
- Building your brand
- Optimizing marketing budgets
- And more

Looking for the next big thing? We’re hiring