Who we are
Over 50 experts
passionate about finding you new customers
New customers can be elusive creatures. But we know where to look and how to find them. And we know how to drive them to you.
About us
It all started with two companies on the same mission – to help local businesses get more customers. Founded in 2020 through the merger of Mudlick Mail and Muscle Up Marketing, UpSwell has over 13 years of experience in hyper-local marketing for small to medium-sized businesses.
At UpSwell, we know that nothing is more important to your business than finding new customers. Every year, you not only need to replace the customers you’ve lost, but also find new ones in order to grow. But finding new customers is hard when you’re busy running your business. That’s where we come in. We’re the experts at all things hyper-local marketing so that you don’t have to be. Through our hardworking team of over 50 marketers, consultants, strategists, and creators, our promise to you is simple: More customers. Period.
Our people We are uniquely qualified to find you new customers, members and patients.
Senior Management
Eric Goodstadt
Chief Executive
Officer
Tim Ross
President
& Co-Founder
Jon Butts
Co-Founder
& Board Advisor
Kristin Liebman
Chief Financial
Officer
Nelson Rodenmayer
SVP of Sales
& Marketing
Jason Forrester
VP of Client Services
& Sales Operations
Jeff Rackley
Director of
Operations
Marketing Consultants
Nick Bowden
Tammy Jones
Randy McNamara
Reed Parker
Cindy Perryman
Les Porter
Jeff Snyder
Client Services
Mari Allison
Tom Entz
Sandi Fahmy
Addison Harris
Manaal Kamdar
Joseph Lovaglio
Brian Prater
Jeremy Sykes
Kimberley Taylor
Amber Teel
Design | Production
Katie Banks
Kyla Baxter
Taniesha Bowen
Tony Butler
Steven Howard
Ramsey Knight
Carly Maner
Jason McAuley
Michelle Strickland
Digital | Marketing | Technology
Annie Burch
Eric Davis
Austin Fowler
Christina Fu
Bailey Gough
Ahmed Ramli
Madison Sosebee
Cydne Wright
Accounting | Human Resources
Noemi Anthony
Lexi Cartoon
Lisa Justus
Nissa Pirani
Bart Tapp
Looking for our approach specific to your industry?
Auto repair
Mechanical, lube, tire, body, and more
Our expertise is proven and based on serving over 5,000 auto repair shops – from independent garages and specialty shops to national franchises. We know the strategies that will drive more customers to you.
Fitness
Health clubs, boutique studios, franchises and more
We know the best methods to get you more members. Our experience is proven, having served over 2,500 clubs and studios. Whether you are an independent club or a national brand, we can help you grow.
Dental
General dentistry, orthodontists, DSO’s and more
Our proven approach is based on serving over 1,500 dental practices across America. We know the tactics that will get more of the patients you want and grow your practice.
Free Assessment Be on your way to more customers within 48 hours
- It’s fast and easy
- Work with an industry marketing specialist
- Learn the opportunity for your business
- Backed by 12 years of market data
- FREE 20-point evaluation
Get your FREE marketing assessment now.
Get your FREE marketing assessment now.Call 470-458-1470
Not ready to talk yet? Contact us online.
INSIGHTS
UpThink the competition with FREE content that gives your business an edge
Topics include:
- Social media best practices
- Tips to increase marketing response
- Building your brand
- Optimizing marketing budgets
- And more
More customers. Period.
Looking for the next big thing? We’re hiring