Who We Are…
A team of uniquely qualified and extraordinarily passionate individuals, dedicated to helping small businesses grow.
Years of Experience
Small Business Clients Served
Campaigns Implemented
New Customers Found
How we started…
UpSwell was born out of two companies guided by the same goal—to help local small businesses gain more customers. Founded in 2020 through the merger of Mudlick Mail, a leader in auto repair, dental, and chiropractic direct mail, and Muscle Up Marketing, a full-service fitness marketing agency, UpSwell Marketing is backed by over 15 years of experience working with small to medium-sized businesses in multiple industries.
We understand the challenges of trying to capture the attention of elusive customers in a busy world. Our team at UpSwell Marketing has the expertise to find those customers and lead them to your business.
Our mission…
Our mission at UpSwell is to provide small business owners with high-growth marketing solutions backed by our years of data and industry expertise. Today, we proudly offer over 20 print and digital marketing tools that have been proven to perform for the auto repair, fitness, dental, and home services industries, and beyond.
Contact us to learn more about how our services can help you grow your business.
At UpSwell Marketing, we know that nothing is more important to your business than finding new customers. Every year, you not only need to replace the customers you’ve lost, but also find new ones in order to grow.
But finding new customers is hard when you’re busy running your business. That’s where we come in. We’re the experts at direct response marketing so that you don’t have to be. Our promise to you is simple: More customers. Period.
Meet our executive team:
Eric Goodstadt
Chief Executive Officer
Tim Ross
President & Co‑Founder
Kristin Liebman
Chief Financial Officer
Jeff Rackley
Vice President of Operations
Jason Forrester
Vice President of Client Services
Wes Gibson
Vice President of Sales
Interested in joining our team?
We're always looking for new talent! Check out our current openings.
Attract More Members with a Free Fitness Marketing Assessment
Curious about how to bring more people through your gym doors? Get a free marketing assessment and gain valuable insights in just 48 hours. Whether it’s bold fitness postcards for marketing or personalized health club direct mail, we’ll help you reach the right people and turn them into loyal members.
