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Direct Mail Marketing ROI Calculator

Use this tool to calculate your total customer lifetime value, and your direct mail ROI for short and long-term. Simply adjust the sliders to match the details of your campaign and the calculator will do the rest!

Direct Mail ROI Calculator

$0
$0$10000
The average amount your customer spends for each visit.

1visit(s)
1visit(s)10visit(s)
The average amount of times a typical customer visits your shop in a year.

1year(s)
1year(s)50year(s)
The average number of years a customer stays with you.

0referral(s)
0referral(s)50referral(s)

100pieces
100pieces25000pieces
It's recommended to mail at least a minimum 2,500 postcards for each order to see a response.

$0.43
$0.00$1.00
*Our mailer prices range from $0.43 - $0.65

0%
0%5%
0.5% is the target benchmark response rate, but this can be improved with the right creative, call-to-action, mailing list, and strategy.

0%
0%100%
The percentage of customers who continue using your services.

Total Customer Lifetime Value Results:

$

$

Direct Mail Short-Term ROI Results:

$

$

For every dollar spent on direct mail we return this many dollars in revenue.

Direct Mail Long-Term ROI Results:

%

$

$
For every dollar spent on direct mail we return this many dollars in revenue.

Disclaimer: We are not lawyers, CPA’s, or licensed investment professionals in any matter. The content of this communication is for informational purposes only and not for the purpose of providing legal or accounting advice. You should contact the appropriate legal professional for any issue or problem. 

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