Give your Auto Repair Shop a Jump Start with Direct Mail to New Movers
According to reporting methods conducted by Hedges and Company, 2020 is projected to reach 287 million registered vehicles in the United States. That’s a pretty large pool of potential clients, but you may be asking this, “Where do I start?” With the increase in vehicle use and the need for auto-repair services rising, it’s important to find ways for your brand to stand out and create lasting, meaningful relationships with these potential customers. We have a solution for a good place to start: direct mail for new movers.
Based on insights from the U.S. Census Bureau, new movers spend more in their first few months (approximately $9,000 per household) of a move than the average established family does over a span of three years. That is a huge opportunity for profits that we don’t want you to miss out on. With our help, we will create custom, direct mail postcards that highlight your brand and provide a personalized offer to these prospects.
When you take advantage of our custom direct mail options, you will have world-class personalization capabilities right at your fingertips. This allows you to send your own, unique value offer while also reflecting the personality of your brand. Along with this, your direct mail campaign will be fully automated and able to run year-round on auto-pilot.
Consider these statistics, based on surveys conducted by Zillow, about new movers in your area:
New movers are 90% more likely to purchase a car within the first year of their move than non-movers.
Auto-focused products and service promotions such as a free oil change, tire rotation, or car wash are among the top 10 best performing direct mail offers.
New movers are five times more likely to build loyalty with your business if you reach them before your competition does.
By taking this opportunity to send out a welcome to the newcomers and introduce your company, you will build brand awareness and create new customer relationships.
Unpacking the Steps to Direct Mail Success
Direct mail postcards for new movers are an ideal way to help build a trustworthy, long-term relationship with new residents in your community and keep them coming back.
These steps will help drive more customers into your auto shop with direct mail marketing:
- Offer something of value in a personal way. You want your audience to get a sense of who you are as a business, and how you serve the community while making them feel personally invited to use your services.
- Keep an accurate, updated list of new movers in your area. We can help you build your mailing list by using a combination of proprietary change of address data, recorded deed information from new home sales, and various other credible sources.
- Follow up! Creating a follow-up offer, thanking your new customers for their support will make them feel welcomed and more inclined to return for a future visit (and tell their friends!)
Everyone wants someone they trust who offers expert service and competitive pricing. It can be hard to stand out as the number one choice for auto repair needs. Being one of the first to welcome new movers to the area could be the key to beginning new, long-lasting relationships.
When you work with us, you’ll have expert help from someone who specializes in the auto industry. Contact us to get a free assessment today and find out how our hyper-local marketing can help you grow by turning new movers into loyal customers.