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Imagine your typical daily routine. How many times do you check your phone or browse the internet? The average person is exposed to 4,000 to 10,000 ads daily and checks their phone 160 times a day —around four hours of screen time.
With such an overload of digital advertisements, we have learned to tune them out or ignore brand messaging that doesn’t focus on our interests. That’s why direct mail marketing stands out and is an excellent way for businesses to cut through the noise.
Direct mail marketing is evolving in 2022
Covid-19 majorly shifted our work-life habits, leaving us spending more time at home. Despite this shift, digital and online communication isn’t the only way to reach consumers. Direct mail marketing is evolving to deliver more engaging campaigns and relevant content for consumers of all ages, where and when it matters the most.
Direct mail is one of the most effective tools for targeting digital natives — Millennials and Gen Z adults. The reality is, many look for opportunities to break away from digital media. A piece of traditional mail is like a breath of fresh air, arriving in our mailboxes less frequently with a better opportunity to connect with consumers.
These statistics offer us some insight into why businesses are turning to direct mail:
- 73% now prefer brands to contact them through direct mail.
- 98% of consumers check their mail daily.
- 90% of direct mail gets opened, compared to marketing emails’ 20% open rate.
- 92% of consumers who receive a piece of direct mail are driven to online activity, while 87% will make a purchase.
Direct mail influences consumer buying decisions and creates a seamless customer journey that leads to a better customer experience and consistency with your brand.
Businesses thrive with direct mail marketing
We are seeing a surge in marketing spend for direct mail and expect advertising revenue to increase from $31.4 billion to $36.2 billion by 2026. Businesses are thriving by integrating their existing digital campaigns with direct mail and see an increase in website traffic by 65%.
With the help of direct mail, your business will:
- Build lasting relationships with your customers.
- Improve customer loyalty and brand awareness.
- Provide your customers with compelling content.
- Increase sales and conversions.
With remote work still on the rise, there’s no better way to attract attention than delivering a personalized piece of branding right to the home.
It’s not too late to be thinking about creating your 2022 direct mail strategy. With value-added content and a personalized experience that resonates with your audience, you’ll expand your reach and outperform the competition.
Our marketing experts at UpSwell are ready to help you take the next step and achieve your marketing goals. Contact us today to get started with your free marketing assessment and see how direct mail marketing benefits your business.
