Driving 2,000 New Memberships in Only 6 Weeks
Crunch Fitness started as one gym in New York’s Greenwich Village, and had some 25 locations when it turned to UpSwell for direct mail expertise. Since then we’ve helped them grow to over 300 locations and expanded our involvement to virtually every aspect of direct marketing. That includes all manner of mailers, social media ads, Mail2Mobile, email marketing, digital display ads and even grassroots print flyers. When Crunch entered the Alabama market, they were facing well-established competition from Planet Fitness. They needed to quickly and efficiently build brand awareness and boost membership pre-sales. And they knew they could count on UpSwell to get it done.
See Other Fitness Clubs We've Helped:
Using Social Media to Create a Lead Conversion Funnel
When BODYBAR Pilates came to UpSwell, they were looking to grow their membership for their studio in East Wichita, Kansas. They had tried...
Driving 2,000 New Memberships in Only 6 Weeks
Crunch Fitness started as one gym in New York’s Greenwich Village, and had some 25 locations when it turned to UpSwell for direct mail expertise. Since then…
Direct mail Creates a Surge of New Member Sign-Ups
Stretch Zone Lincoln Heights had utilized direct mail marketing in the past and received HUGE response, but when the pandemic hit in 2020, they paused…
Why Direct Mail Still Works for Fitness Marketing
Hockessin Athletic Club (HAC) had worked with the same health club marketing company for years. Then they started to see a real dip in their direct…
Using Social Media to Presell Fitness Club Memberships
When Gold’s Gym came to UpSwell, they were just about to open a big new gym in Ocala, Florida. But they didn’t want to spend big on preselling memberships…