Our Approach
We’re making it easier than ever to reach new customers in all the familiar places: where they live, work, and play. We use proven marketing strategies to build authentic connections with customers and help our clients experience exponential growth, turning leads into loyal buyers.
With over 13 years of research on successful marketing strategies and best practices backing us, we know the best ways to reach new customers. We will work with you to create a marketing plan to reach your customers online, on their phones, and in their mailboxes. Using the targeting power of digital marketing ads and mailing list segmentation, we can be sure to reach the right customers in all the right places.
Process Matters…
We use a proven, four-step process that includes top strategies and performance tracking so you get the most out of your campaigns.
If you succeed that means we succeed and we take pride in that. We combine our extensive marketing knowledge with industry-specific expertise to bring more customers to your doors. Here’s what you can expect with our approach:
Step 1: Assess
Analyze. Evaluate. Research.Step 1: Assess
- Meet and greet! We start by conducting a free 360° marketing assessment.
- We evaluate your previous marketing efforts to uncover growth opportunities.
- Then we research your market, current customer profile, and demographics.
- In the initial meeting, we’ll go over things like goals, challenges, and competition.
Step 2: Create
Concept. Strategize. Design.Step 2: Create
- Our in-house team will build you an integrated digital and print strategy.
- We map out each piece of content as it relates to the customer journey.
- Creative content that converts; bringing together theme, colors, brand, and copy.
- Critical review and revise our strategy to ensure it fits your exact needs.
Step 3: Implement
Refine. Execute. Unleash.Step 3: Implement
- After approval, here’s where we bring your vision and our strategies to life.
- Launch cross-channel campaigns, reaching more customers in more relevant places.
- Execute ad campaigns, promotions, and refining any last-minute details.
- Start seeing your campaigns in action as you generate more customers.
Step 4: Optimize
Adopt. Improve. Scale.Step 4: Optimize
- Access to a custom dashboard with extensive data analytics and reports.
- Using advanced KPI tracking, we can respond to the data and adjust easily.Â
- Automated ROI summaries are used for valuable investment insights.Â
- Analyze what worked and what didn’t to optimize your marketing dollars.
Why UpSwell?
We do what we do best so you can focus on what you do best. It’s simple, it’s easy, and it’s just smart business.
We are a full-service direct marketing agency, founded by small business owners — like you! So we understand first-hand how difficult it can be to navigate through the evolving strategic marketing landscape. And although things change over time, one thing remains the same
Your customers are your business
Without them, where would we be?
UpSwell is here to help you generate new business, accomplish your goals, and bring in a steady stream of customers. Whether you need one-on-one consultative guidance or a full-service team to work with you from strategy to production, we are here to help!
Interested in learning more about our marketing capabilities?
Who We Serve
Looking for our approach specific to your industry? Here’s some of the core industries we work with:
We also cater to multi-location and franchise businesses.
To start seeing real, measurable results from a team dedicated to success and exceeding expectations, get started with one of our strategic account managers.
Start your direct mail campaign today!
Get a Free Marketing Assessment today and see how direct mail marketing can increase customer engagement.
Be on your way to more customers within 48 hours with our Free Marketing Assessment. Learn the best opportunity for your business from one of our industry marketing specialists.
