Who We Are…

A team of uniquely qualified and extraordinarily passionate individuals, dedicated to helping small businesses grow. 

Years of Experience

Small Business Clients Served

Campaigns Implemented

New Customers Found

How we started…

UpSwell was born out of two companies guided by the same goal—to help local small businesses gain more customers. Founded in 2020 through the merger of Mudlick Mail, a leader in auto repair, dental, and chiropractic direct mail, and Muscle Up Marketing, a full-service fitness marketing agency, UpSwell Marketing is backed by over 15 years of experience working with small to medium-sized businesses in multiple industries.

We understand the challenges of trying to capture the attention of elusive customers in a busy world. Our team at UpSwell Marketing has the expertise to find those customers and lead them to your business.

Our mission…

Our mission at UpSwell is to provide small business owners with high-growth marketing solutions backed by our years of data and industry expertise. Today, we proudly offer over 20 print and digital marketing tools that have been proven to perform for the auto repair, fitness, dental, and home services industries, and beyond.

Contact us to learn more about how our services can help you grow your business.

At UpSwell Marketing, we know that nothing is more important to your business than finding new customers. Every year, you not only need to replace the customers you’ve lost, but also find new ones in order to grow.

But finding new customers is hard when you’re busy running your business. That’s where we come in. We’re the experts at direct response marketing so that you don’t have to be. Our promise to you is simple: More customers. Period.

Meet our executive team:

Eric Goodstadt

Chief Executive Officer

Tim Ross

President & Co‑Founder

Kristin Liebman

Chief Financial Officer

Jeff Rackley

Vice President of Operations

Jason Forrester

Vice President of Client Services

Wes Gibson

Vice President of Sales

Interested in joining our team?

We're always looking for new talent! Check out our current openings.

Ready to grow your business?

Get started with a Free Marketing Assessment

Be on your way to more customers within 48 hours with our Free Marketing Assessment. Learn the best opportunity for your business from one of our industry marketing specialists.

June 1st - September 3oth

50% OFF

Digital Management Fees
for 3 Months! 

$750 value!

*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.