PPC Calculator & Estimator

Use this tool to calculate/estimate the return on your PPC campaigns. Simply adjust the sliders to match the details of your campaign and the calculator will do the rest!

PPC ROAS Calculator

We recommend you start with a minimum of $1,000 for ad spend to begin with.

An average CPC (Cost Per Click) varies by each industry: Auto Repair $4 - $8, Fitness Clubs $3 - $10, Home Services $12 - $25.

A great, campaign will generate anywhere from 10-15% conversion rate.

The average amount a customer normally spends with you.

When a new lead comes in, how many normally close? Most services close 20-30% while an e-commerce store close 1-3%.

PPC Campaign Results:





Disclaimer: We are not lawyers, CPA’s, or licensed investment professionals in any matter. The content of this communication is for informational purposes only and not for the purpose of providing legal or accounting advice. You should contact the appropriate legal professional for any issue or problem. 

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*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.