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Fitness Challenge Ideas: Pump Up Your Members

June 14, 2023

Anyone who’s ever tried to get in shape can tell you that the hardest part of sticking to a consistent workout routine is staying motivated. And if you’re a gym owner, you rely on members finding that motivation so they keep coming through your doors. Enter the fitness challenge, a special event you can host …

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6 Ways to Increase Gym Membership Sales

June 14, 2023

As a gym owner, you have a million things on your mind: employees, equipment, programming, pricing, budget, bills — and that’s just what you’ve dealt with before 9 a.m. Of course, there’s one crucial element that makes everything else work: members. Selling gym memberships and making sure your members’ needs are met are top priorities …

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Automotive Social Media Marketing Ideas That Work

June 14, 2023

Every small business needs to have a presence on social media, and that includes auto repair shops. What’s the benefit of automotive social media? Being on Facebook and Instagram can not only boost your company’s visibility and strengthen your connection to the community, but it can also help you generate new leads and grow your …

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Auto Repair Shop Marketing: 3 Proven Ways to Get More Customers

June 14, 2023

If you’re an auto repair shop owner looking to grow your business by bringing in new customers, what’s the best way to spend your marketing budget? The first question you should ask yourself is how much do you need to spend versus how much you want to spend, says Eric Goodstadt, chief executive officer at …

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Marketers are Ditching Email for Direct Mail: Here’s Why

June 14, 2023

Marketers have been hyper-focused on digital strategies over the past decade, overlooking the value of physical mail as a powerful marketing tool. Now that marketing messages, promotional content, and brand newsletters constantly flood our email inboxes, it’s harder to stand out and get noticed —or even read. Direct mail offers a more powerful, effective, and …

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Maximizing ROI: How to Measure the Success of Your Dental Direct Mail Campaign

June 14, 2023

Are you looking to get more bang for your dental marketing bucks? Running a successful direct mail campaign can lead to a huge return on investment (ROI) for your dental office. The challenge is knowing what metrics to track and what strategies are most effective, so you can make smarter marketing decisions when analyzing your …

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Not Just a Gym: How to Build a Fitness Community

June 14, 2023

The fitness industry is experiencing growth and innovation as more people focus on their health and wellness. However, as we feel the effects of rising inflation, consumers are more willing than ever to try new brands, causing an unprecedented downturn in brand loyalty. With increased competition in the market, it’s not enough to simply provide …

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5 HVAC Marketing Strategies That Work

March 22, 2023

As an HVAC contractor, you know how crowded and competitive the market is for the services you provide. Every day, people are searching for competent, reliable, and trustworthy businesses, and having the right HVAC marketing strategies in place can make all the difference. “HVAC contractors have a big advantage over brick-and-mortar businesses because they can …

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Small Business Owners Remain Optimistic for 2023 Despite Uncertainty

March 7, 2023

It’s no secret that small business owners have faced several challenges in the past few years, with increasing costs and a highly competitive market. We recently released our annual Small Business Owner Sentiment Survey, highlighting the positive outlook for 2023. Positive Insights Despite Uncertainty Our survey showcased inspiring results; out of over 500 small business …

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