News & Insights
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3 Fall Fitness Messages to Reignite Membership Routines
As the leaves change, students return to campus and pumpkin spice can be found around every corner —the true sign that fall is upon us. But...
Why Attending Training and Trade Shows is Essential for Automotive Businesses
We have come a long way from rotary phones and cassette tapes. It's incredible how quickly technology has evolved. The automotive industry is no...
Enhance Your Marketing Effectiveness with Direct Mail
Enhancing your marketing with direct mail involves more than just sending a flyer or postcard. A well-designed — and timed — mailer immediately...
Using Email Marketing for Fitness to Break Through the Clutter
Break through the clutter with email marketing. Think about it—people check their emails daily. Email marketing is an opportunity to have a direct...
Social Media Algorithms: Everything You Need to Know in 2024
Social media algorithms determine which content gets seen and by whom, impacting everything from visibility to engagement, so it’s important to...
UpSwell Expands Dental Industry Footprint with Strategic Acquisition of Dental Marketing
UpSwell has exciting news to share—our recent acquisition of Digital Print Marketing, better known as Dental Marketing, marks a significant...
4 of the Best Ways to Boost Your Automotive Email Marketing Open Rate
If there’s one metric you should aim to improve for your automotive email marketing campaigns, it’s your open rate. Why does this matter? Your open...
4 Reasons Your Business Needs to Advertise on Social Media
Social media advertising is not just a passing trend or a fad that will be replaced in a few years by the next best marketing method. Prepare your...
Marketing Essentials: Your Guide to Pay-Per-Click Advertising
Marketing Essentials: Your Guide to Pay-Per-Click Advertising Standing out isn’t always about shouting louder or being flashier than your...
The Dual Power of Organic and Paid Strategies for Your Gym
In an industry where your competition is as fierce as your members, standing out online where people get the first glimpse of your gym requires more...
Social Media is the New SEO
Search is changing, and search engine optimization (SEO) no longer remains synonymous with Google, which once held the vast majority of our...
Small Business Sentiment Survey: A Glimpse into Growing Confidence and Optimism
The past year has brought much more stability despite inflation remaining a huge concern, and although it was tough, many businesses found success...
