Within miles of your club, there are thousands of people looking to…
Find a new gym|Find personal training|Lose 10 pounds|Fit into their old clothes|Gain muscle|Have more energy
We have the marketing solutions to drive them right to you. Call now to get started!
We Know Fitness Marketing
Our Promise to You:
More members. Period.
We understand that while you’re busy taking care of your current members, managing staff, and running your club, you don’t have the time or expertise to come up with new fitness and gym membership marketing ideas. You need the guidance of a full-service fitness and gym marketing agency to help you discover the best offers, tactics, and targeting for your unique health club.
That’s where UpSwell comes in.
UpSwell specializes in fitness and gym direct mail, digital marketing, online advertising, and social media advertising that generates new members. Since 2008, we’ve helped over 2,500 health clubs, gyms and fitness studios find over 2 million new members. We walk you through the steps to create and deliver an awesome fitness and gym marketing campaign that catches the attention of your future members where they live, work, and play.
Whether you own a big box gym, full-service health club, boutique studio, or more, we have the fitness and gym marketing expertise to help you get more members.
Let us do the heavy lifting for you. Contact us today for a Free Marketing Assessment for your gym.
CLUBS & STUDIOS SERVED
CAMPAIGNS CREATED AND IMPLEMENTED
NEW MEMBERS FOUND
It’s Easy to Get Started
One 30-minute
consultation with one of our marketing experts
One Free
market penetration report & digital presence assessment
One Custom
marketing plan built for your unique market and goals
Prepare For
lots of new customers
and sales
See your potential member lifetime value, and your short and long-term direct mail return on investment results with our direct mail ROI calculator.
Our Direct Mail Services
Our direct mail advertisements and services are proven to produce the best response rates in the industry. We offer a flat rate price with monthly, weekly, or 24 hour mailing options that includes consultation, marketing lists, design, printing, postage, and tracking. Whether your budget is big or small, we can help promote your business with the power of direct mailers.
Postcard Mailers
We specialize in effective direct mail advertising that generates new customers.
Plastic Mailers
Stand out against the competition with Plastic Gift Card & Pop-Out Mailers.
Newsletters
Our newsletter mailers provide regular contact with your existing customers to help maximize customer retention.
Envelope Mailers
Send personalized messages and offers to your customers with Custom Envelope Mailers.
Our Digital Services
Increase your online visibility, boost the effectiveness of your direct mail, and direct more traffic to your website with UpSwell’s digital marketing solutions for fitness and gym businesses.
Social Media Ads
Build your brand, increase sales, and drive traffic to your website with our effective social media ads.
Display Ads
Drive customers to your landing page or website with desktop and mobile digital display advertising.
Paid Search PPC
Let Google rank your business higher with Search Engine Marketing.
Email Marketing
Stay in touch, promote offers, and reach more customers with our expert email marketing solutions.
Interested in learning more about our marketing capabilities?
Our Process…
We use a proven, four-step process that includes top strategies and performance tracking so you get the most out of your campaigns.
If you succeed that means we succeed and we take pride in that. We combine our extensive marketing knowledge with industry-specific expertise to bring more customers to your doors.
Step 1: Assess
Step 2: Create
Step 3: Implement
Step 4: Optimize
Step 1: Assess
Analyze. Evaluate. Research.
Step 2: Create
Concept. Strategize. Design.
Step 3: Implement
Refine. Execute. Unleash.
Step 4: Optimize
Adopt. Improve. Scale.
Check Out Our Case Studies
Our goal at UpSwell is to find you new member through smarter marketing. Take a look at our case studies to see our marketing capabilities in action.
Franchisee Finds a Valuable Lift From Email Prospecting
A franchisee owner of multiple Meineke centers needed a quick turnaround solution for increasing car counts to offset a drop in Paid Search traffic…
Using Social Media to Create a Lead Conversion FunnelÂ
When BODYBAR Pilates came to UpSwell, they were looking to grow their membership for their studio in East Wichita, Kansas. They had tried...
Driving 2,000 New Memberships in Only 6 Weeks
Crunch Fitness started as one gym in New York’s Greenwich Village, and had some 25 locations when it turned to UpSwell for direct mail expertise. Since then…
$240K Annual Revenue Increase with Digital Booster 2.0
An independently owned and operated Christian Brothers Automotive center had been a long time client of UpSwell Marketing. They had seen great success...
How to Double Your Business with Automotive Direct Mail
Anderson Automotive had a good repair shop business built on a reputation for excellent service. As satisfied customers recommended it to friends, Anderson...
Direct mail Creates a Surge of New Member Sign-Ups
Stretch Zone Lincoln Heights had utilized direct mail marketing in the past and received HUGE response, but when the pandemic hit in 2020, they paused…
356% ROI with Digital Booster 2.0
TFG Automotive is an auto repair shop serving Middle Tennessee. Their focus is being a dealership alternative for all automotive needs. They offer dealership level service, mechanics...
Grand Opening Sees Grand Results with Targeted Direct Mail!Â
The Dog Stop is an all-inclusive dog care facility and pet retail store with over 20 franchise locations across 10 states. Their facilities offer dog daycare…
Why Direct Mail Still Works for Fitness Marketing
Hockessin Athletic Club (HAC) had worked with the same health club marketing company for years. Then they started to see a real dip in their direct…
Using Social Media to Presell Fitness Club Memberships
When Gold’s Gym came to UpSwell, they were just about to open a big new gym in Ocala, Florida. But they didn’t want to spend big on preselling memberships…
Ready to increase your member count?
Get started with a Free Marketing Assessment
Be on your way to getting more members within 48 hours with our Free Marketing Assessment. Gain valuable insights and opportunities from one of our fitness marketing specialists to help you acquire and retain loyal members for your gym.
