Within 3 miles of your club, there are thousands of people looking to...

We’re the fitness marketing agency that will drive them to you.


Fitness & Gym Marketing

Call to get your FREE marketing assessment:


Our Promise to You:

More members. Period.

We know fitness marketing.

We understand that while you're busy taking care of your current members, managing staff, and running your club, you don't have the time or expertise to come up with new gym membership marketing ideas. You need the guidance of a full-service fitness and gym marketing agency to help you discover the best offers, tactics, and targeting for your unique health club.

That's where UpSwell comes in.

UpSwell specializes in gym direct mail, digital marketing, online advertising, and social media advertising that generates new members. Since 2008, we've helped over 2,500 health clubs, gyms and fitness studios find over 2 million new members. We walk you through the steps to create and deliver an awesome marketing campaign that catches the attention of your future members where they live, work, and play.

Whether you own a big box gym, full-service health club, boutique studio, or more, we have the marketing expertise to help you get more members.

Let us do the heavy lifting for you. Contact us today for a Free Marketing Assessment for your gym.


Clubs & Studios Served


Campaigns created and implemented


New Members Found

It's Easy to Get Started


One 30-minute

consultation with one of our fitness marketing experts


One Free

market penetration report & digital presence assessment


One Custom

marketing plan built for your unique market and goals


Lots of New

members for your gym

Direct Mail Services

Our direct mail advertisements and services are proven to produce the best response rates in the industry. We offer a flat rate price that includes consultation, marketing lists, design, printing, postage, and tracking. Whether your budget is big or small, we can help promote your business with the power of direct mailers.

Digital Solutions

Increase your online visibility, boost the effectiveness of your direct mail, and direct more traffic to your website with UpSwell's digital marketing solutions for small businesses.

Need help deciding what the right solutions are for your business? Contact us today to speak with one of our marketing experts that specializes in your industry.

Process matters.
Ours works.

We use a proven, four-step process that includes top strategies and performance tracking so you get the most out of your campaigns.

If you succeed that means we succeed and we take pride in that. We combine our extensive marketing knowledge with industry-specific expertise to bring more customers to your doors.

Step 1: Assess

Analyze. Evaluate. Research.

Meet and greet! We start by conducting a free 360° marketing assessment.

We evaluate your previous marketing efforts to uncover growth opportunities.

Then we research your market, current customer profile, and demographics.

In the initial meeting, we’ll go over things like goals, challenges, and competition.

Step 2: Create

Concept. Strategize. Design.

Our in-house team will build you an integrated digital and print strategy.

We map out each piece of content as it relates to the customer journey.

Creative content that converts; bringing together theme, colors, brand, and copy.

Critical review and revise our strategy to ensure it fits your exact needs.

Step 3: Implement

Refine. Execute. Unleash.

After approval, here’s where we bring your vision and our strategies to life.

Launch cross-channel campaigns, reaching more customers in more relevant places.

Execute ad campaigns, sales promotions, and refining any last-minute details.

Start seeing your campaigns in action as you generate more customers.

Step 4: Optimize

Adopt. Improve. Scale.

Access to a custom dashboard with extensive data analytics and reports.

Using advanced KPI tracking, we can respond to the data and adjust easily.

Automated ROI summaries are used for valuable investment insights.

Analyze what worked and what didn’t to optimize your marketing dollars.

Case Studies

Our goal at UpSwell is to find you more members through smarter marketing. Read our case studies to see our capabilities in action.

Why direct mail still works for fitness marketing

Hockessin Athletic Club (HAC) had worked with the same health club marketing company for years. Then they started to see ...
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Using social media to presell fitness club memberships

When Gold’s Gym came to UpSwell, they were just about to open a big new gym in Ocala, Florida. But ...
Read More

Driving 2,000 new memberships in only 6 weeks

Crunch Fitness started as one gym in New York’s Greenwich Village, and had some 25 locations when it turned to ...
Read More

Ready to grow your business?

Get started with a Free Marketing Assessment

Be on your way to more customers within 48 hours with our Free Marketing Assessment. Learn the best opportunity for your business from one of our industry marketing specialists.

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