Direct mail: a time-tested tool for generating more members.
If you’re considering direct mail marketing — including USPS Every Door Direct Mail (EDDM) — as a way of attracting more members to your gym, health club or fitness studio, the team at UpSwell Marketing is here to guide you every step of the way. Direct mail marketing can have big pay offs when it comes to response rate and revenue generated—but you don't want to trust just any direct mail company to handle your hard earned marketing dollars.
Fitness postcards can help your shop connect with potential customers, earn their business, and develop an ongoing relationship that lasts long after they convert. UpSwell specializes in direct mail for health clubs, having mailed over 1 BILLION postcards for our customers.
Contact us today to get started on your direct mail campaign.
No matter the format, we've got you covered!
Our direct mail programs go beyond just printing and shipping mailers. We use a focused market and demographic analysis process that provides us the guidance to build an effective targeted direct mail campaign for your gym. We offer countless formats, from flat postcards to folded mailers, and sizes ranging from 4x6 to 11x17.
Based on your growth objectives, we'll help you choose the best direct mail product and size to achieve your marketing goals. We then prepare all the materials for you from start to finish—including design, addressing, mailing list services, printing, postage, and trucking.
Some of our most popular direct mail products:
We offer a free demographic and market analysis to provide expert advice on which direct mail formats work best for your fitness center.
Having a great direct mail design is key to your campaign's success, and UpSwell's creative team is the best in the business. Over 13 years and 150,000 campaigns, we've discovered the best offers, calls to action, and imagery to drive response for health clubs.
Already have an in-house design team? We can help with that too! Whether we design custom artwork or use a design you provide, each card is tripled checked by our team for any quality issues or errors before printing.
We've got the process down to a science
Before a single direct mail postcard gets designed or mailed, we run a thorough demographic analysis against your customer database to help identify the specific routes and neighborhoods that are likeliest to produce top response for your gym. Not only does this ensure that you are not wasting precious marketing dollars mailing to homes that are unlikely to convert, but we also use your target customer profile to determine which promotions will work best to motivate your community to respond.
Get new members - fast
Upon artwork approval, we will rush your mailers to print, and purchase the targeted mail list. All mailers will be professionally ink jetted, have postage paid, and drop shipped directly to your local post office where they will ultimately be delivered into homes. We take care of all the hard work, so you can focus on what you do best – running your gym. Getting new members has never been easier!
Weekly Flex mailing program
Direct mail marketing just got easier and more affordable with the Weekly Flex Mailing Program. Customize your mailing to a weekly mailing and billing schedule that meets your budget needs, allow you to control your member flow, and maintains a consistent marketing program for your gym.