Mobile marketing is the fastest growing area of marketing for fitness because it’s all about reaching people on their smartphones wherever they are.

Geofencing is one of the smartest and most effective ways to use mobile marketing for fitness. A geofence is a location-based service that puts a virtual fence around a real-world location. It gives us the ability to collect information and engage potential members as they enter, leave or stay in one of those locations – whether that is their house, a competitor, or any other location around your business.

You’ll be sending them extremely targeted ads through different apps, focused on the product or service you deliver. The ads can take them to your online signup page, a trial pass form, or give them directions to your business from their current location. Pretty amazing.