Plastic Postcard Mailers & Gift Card Mailers for High-Impact Direct Mail
Looking to make a lasting impression in your customers’ mailboxes? At UpSwell, we specialize in plastic postcard mailers that work for small businesses in competitive markets. Whether you run an auto repair shop, dental practice, gym, or home service business, our plastic gift card mailers are built to stand out and bring customers in.
What Are Plastic Postcards
& Why Do They Work?
Plastic postcard mailers and gift card mailers are a powerful way to grab attention in direct mail campaigns. These plastic postcards stand out in the mailbox with their durable, laminated design, giving your brand a premium look while delivering impressive ROI.
Add in the option of personalized variable messaging, where you can create custom, unique messaging for each recipient of your plastic postcard mailer, for a huge response rate.
They work because they:
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Feel valuable in hand, like a real gift card
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Stand out from other mail with glossy, heavy-duty stock
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Drive in-store visits and quick redemption
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Deliver higher direct mail response rates than standard formats
Paired with variable data personalization, these plastic postcard mailers can generate up to 900% ROI when deployed strategically.
Our Most Popular Plastic Postcard Mailer Formats
We offer a variety of plastic mailer templates to match your campaign goals and industry needs:
- Pop-Out Gift Card Mailers: The most popular format—perfect for driving foot traffic and high-value redemptions.
- Pop-Out Key Tags: Great for loyalty programs or gym memberships—keeps your brand on customers’ keychains.
- Guest Pass Mailers: Ideal for fitness centers, med spas, and studios offering trial classes or one-time services.
- Variable Data Personalization: Customize each card with a recipient’s name, custom ID, or unique offer code for precise tracking.
Whether you’re looking to acquire new customers or re-engage dormant ones, gift card mailers help make your offer feel exclusive and worth acting on.
Plastic Postcards Work Across Industries
At UpSwell, we build direct mail campaigns around your business goals and what’s proven to work in your industry. Our plastic postcards and gift card mailers are fully customized by vertical:
- Auto Repair Gift Card Mailers
- Dental Plastic Postcard Mailers
- Fitness & Gym Gift Card Mailers
- Home Services Direct Mail
We handle the entire process in-house—from concept and creative to print, production, mailing, and performance tracking. Whether you’re mailing monthly or just once a quarter, we deliver measurable results at scale.
A Complete, Data-Driven Direct Mail Campaign
Plastic postcards are powerful, but they’re even more effective when backed by a smart strategy.
Every campaign we run includes:
- Audience targeting based on location, income, and demographics
- Professional design aligned with your branding and goals
- High-quality plastic production and finishing
- USPS-compliant mail preparation and logistics
- Call tracking, redemption tracking, and reporting
- Ongoing optimization to improve ROI
Need flexibility? Our Weekly Flex Mailer Program makes it easy to adjust volume, creative, and targeting as you go.
Why Businesses Choose UpSwell For Plastic Postcard Mailers
With over 1 billion pieces mailed and 100,000+ campaigns launched, we know what moves the needle. Businesses choose UpSwell for plastic postcard mailers because we offer:
- Full-service campaign management (no piecing things together)
- Industry-specific strategies that align with what really works
- Transparent pricing and flat-rate packages
- Real-time results through tracking and reporting dashboards
- A team that handles everything, so you can focus on your business
Whether you’re mailing 10,000 pieces or 100,000+, we help you get the highest return from every dollar.
Ready to see how much your plastic postcard campaign can deliver?
Use our Direct Mail ROI Calculator to estimate your potential return and plan your budget with confidence.
Design Your Own Plastic Postcard Mailers
Want full control over your next direct mail postcard campaign? With our Design Your Own Postcards option, you can easily upload your artwork, define your target audience, and schedule a mailing that works with your timeline and budget, all from one simple platform!
Perfect for businesses that want a more hands-on approach, this self-serve tool makes it easy to launch professional-quality postcard mailers without sacrificing speed or precision. When you’re ready to cut through the noise and get into the hands (and wallets) of your best customers, plastic postcard mailers are the way to go. With unmatched durability, premium perception, and the kind of response rates other formats envy, this is direct mail done right.
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Get started with a Free Marketing Assessment
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