How to get 20-to-1 ROI with postcard marketing
Background
Burt Brothers Tire and Auto Repair is a leader in northern Utah. It has 12 locations. It’s one of Bridgestone’s top dealers. And it has no intention to quit growing.
That’s why, when Burt’s leaders heard UpSwell present to Bridgestone’s elite Ad Council, they issued us a challenge. “Can you take a really successful auto repair direct mail program and make it even better?” We said yes. “But will it really crank our car count off the charts?” Absolutely. “And can you deliver ROI like we’ve never seen before.” Just try us.
Solution
So they did try us, for a test campaign. We applied the experience gained from helping 5000 auto repair shops, big and small. We dove into understanding their growth goals, their staffing, their customer data.
We ran penetration reports, revealing exactly the right areas to mail in each market. Analyzing the latest market trends, we selected the most powerful offers for direct mail. Our data-driven approach even determined the optimal quantity for mailing – 10,000 postcards mailed four times over two months.
“With UpSwell’s targeted approach, we are able to drill down and focus on mailing the right type of customers that fit our demographics, versus blanketing the entire market. I like that they show you calls that come in from the mailers ,and do post-campaign analytics that show you the customers they brought through the door. Their campaigns have been very effective and drive strong ROI.”
– Jeremy Burt, Co-Owner, Burt Brothers
The Results
Postcard marketing continues to prove its power year after year for all Burt Brothers’ locations
890
New Customer Visits Per
Location
$250,000
Incremental Income
Generated Per Location
20 to 1
Return On investment
