20:1 ROI with postcard marketing via data-driven targeting

Burt Brothers Tire and Auto Repair is a leader in northern Utah. It has 12 locations. It’s one of Bridgestone’s top dealers. And it has no intention to quit growing. That’s why, when Burt’s leaders heard UpSwell present to Bridgestone’s elite Ad Council, they issued us a challenge. “Can you take a really successful auto repair direct mail program and make it even better?” We said yes. “But will it really crank our car count off the charts?” Absolutely. “And can you deliver ROI like we’ve never seen before.” Just try us.

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