Burt Brothers Tire and Auto Repair is a leader in northern Utah with 12 locations and one of Bridgestone's top dealers. When their leaders heard UpSwell present to Bridgestone's elite Ad Council, they issued a challenge: take a really successful auto repair direct mail program and make it even better.
Burt Brothers Tire and Auto Repair is a leader in northern Utah. It has 12 locations. It's one of Bridgestone's top dealers. And it has no intention to quit growing.When Burt's leaders heard UpSwell present to Bridgestone's elite Ad Council, they issued a challenge: 'Can you take a really successful auto repair direct mail program and make it even better?' UpSwell said yes — and delivered ROI like they'd never seen before.
{{results}}
UpSwell applied the experience gained from helping 5,000 auto repair shops, big and small. They dove into understanding Burt Brothers' growth goals, their staffing, their customer data. Penetration reports were run, revealing exactly the right areas to mail in each market. Analyzing the latest market trends, the most powerful offers for direct mail were selected. The data-driven approach even determined the optimal quantity for mailing — 10,000 postcards mailed four times over two months.
With UpSwell's targeted approach, we are able to drill down and focus on mailing the right type of customers that fit our demographics, versus blanketing the entire market. — Jeremy Burt, Co-Owner, Burt Brothers
Start with a free marketing assessment. We'll analyze your local market and show you exactly how we'd bring more of the customers you want.
No contracts. No hidden fees. Straightforward pricing and programs you can track from first call to final invoice.
What You Get
