356% ROI with Digital Booster 2.0
Background
TFG Automotive is an auto repair shop serving Middle Tennessee. Their focus is being a dealership alternative for all automotive needs. They offedealership level service, mechanics, and equipment without the dealership price. TFG Automotive are long-time clients of UpSwell, but in the past only focused on direct mail. They were using another company for their digital marketing, but something wasn’t connecting because their business was flat. They hired more staff so they could increase marketing in Q4 all they needed was the marketing solution that was going to increase their car count drastically.
Solution
The first problem we wanted to solve was getting all of their marketing under one roof so that the messaging of their marketing campaign would be cohesive. TFG Automotive’s digital provider did not offer tactics that included direct mail and digital marketing combined. We were already running direct mail for their shop and knew that our new digital service, Digital Booster 2.0, would be the perfect solution.
Digital Booster 2.0 combines postcard direct marketing, mobile display advertising and social paid advertising with landing pages. We knew that Digital Booster 2.0 would hyper target TFGAutomotive’s ideal customers offline and online, boost postcard impressions by more than 10x and, most importantly, increase their response rates.
The Results
Postcards Mailed
Mobile Ad Impressions Served
Social Ad Impressions Served
Visits to the Shop from Direct Mail and Digital Ads
Visits to Custom Landing Page
Invested in the Campaign
Generated by the Campaign
%
Return On Investment
See Other Auto Repair Shops We've Helped:
Franchisee Finds a Valuable Lift From Email Prospecting
A franchisee owner of multiple Meineke centers needed a quick turnaround solution for increasing car counts to offset a drop in Paid Search traffic…
$240K Annual Revenue Increase with Digital Booster 2.0
An independently owned and operated Christian Brothers Automotive center had been a long time client of UpSwell Marketing. They had seen great success...
How to Double Your Business with Automotive Direct Mail
Anderson Automotive had a good repair shop business built on a reputation for excellent service. As satisfied customers recommended it to friends, Anderson...
356% ROI with Digital Booster 2.0
TFG Automotive is an auto repair shop serving Middle Tennessee. Their focus is being a dealership alternative for all automotive needs. They offer dealership level service, mechanics...
20:1 ROI with Postcard Marketing via Data-Driven Targeting
Burt Brothers Tire and Auto Repair is a leader in northern Utah. It has 12 locations. It’s one of Bridgestone’s top dealers. And it has no intention to quit growing…