$240K Annual Revenue Increase with Digital Booster 2.0


An independently owned and operated Christian Brothers Automotive center had been a long time client of UpSwell Marketing. They had seen great success over the years with sending direct mail postcards to their local community every month. UpSwell suggested to the owners that they try adding the Digital Booster 2.0 package to their already successful mailing program to really amplify their results. 


UpSwell and the auto shop owners agreed to test the Digital Booster 2.0 program over a three month period. In addition to the postcards, the target audience also received mobile and social ad impressions for the three month test.

Mobile ads were sent to the shop’s target audience through UpSwell’s mobile geofencing tool which draws a virtual fence around specific locations – such as homes that receive the postcard, competitor’s businesses, or certain areas of town. When a mobile device belonging to the target audience crossed the threshold of a geofenced area, a mobile ad from the auto repair shop was sent to the phone. 

For the social media ads, UpSwell developed a custom audience to specifically target those most likely to schedule an appointment at Christian Brothers. The ad sets were split by gender, and had differing copy and imagery to appeal to the different audiences. UpSwell also added in video ads that showcased the superior customer service and knowledge of Christian Brothers Automotive.

A landing page was used to monitor the traffic generated by the Facebook and Mobile Ads. To gauge the success of the campaign, UpSwell compared the results of the 3 month test with the same 3 months of the previous year when just direct mail was utilized. 


The Results

Mobile Ad Clicks

Social Link Clicks

Unique Landing Page Visits

Total Annual Revenue

Increase in Revenue from Last Year

See Other Auto Repair Shops We've Helped:

June 1st - September 3oth

50% OFF

Digital Management Fees
for 3 Months! 

$750 value!

*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.