Franchisee Finds a Valuable Lift From Email Prospecting
Background
A franchisee owner of multiple Meineke centers needed a quick turnaround solution for increasing car counts to offset a drop in Paid Search traffic conversions. With the 6×11 postcard mailer program’s 3-week lead time being too long for this particular problem, another bottom-funnel customer journey tactic was needed.
Solution
UpSwell Marketing deployed a Prospecting Email campaign hitting potential customers’ inboxes within five days of the campaign approval. The emails were geographically zoned around each center’s location and demographically targeted to middle-income and higher homeowners with model year vehicles between 2000 and 2020.
The prospecting email creative incorporated links for online booking, four offers, and a financing option. The campaign performed so well, that the Franchisee has now added a monthly Prospecting Email campaign to their advertising mix.
The Results
%
Email Viewed Rate
%
Email Click-Through Rate
%
Email Click-To-View Rate
AROs Not Receiving Campaign Tactics
Average ARO Per Vehicle Serviced
Total Revenue Generated
16 to 1
Return-On-Ad-Spend
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