Franchisee Finds a Valuable Lift From Email Prospecting


A franchisee owner of multiple Meineke centers needed a quick turnaround solution for increasing car counts to offset a drop in Paid Search traffic conversions. With the 6×11 postcard mailer program’s 3-week lead time being too long for this particular problem, another bottom-funnel customer journey tactic was needed.


UpSwell Marketing deployed a Prospecting Email campaign hitting potential customers’ inboxes within five days of the campaign approval. The emails were geographically zoned around each center’s location and demographically targeted to middle-income and higher homeowners with model year vehicles between 2000 and 2020. 

The prospecting email creative incorporated links for online booking, four offers, and a financing option. The campaign performed so well, that the Franchisee has now added a monthly Prospecting Email campaign to their advertising mix.



The Results


Email Viewed Rate


Email Click-Through Rate


Email Click-To-View Rate

AROs Not Receiving Campaign Tactics

Average ARO Per Vehicle Serviced

Total Revenue Generated

16 to 1


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June 1st - September 3oth

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$750 value!

*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.