Grand Opening Sees Grand Results with Targeted Direct Mail!

Background 

The Dog Stop is an all-inclusive dog care facility and pet retail store with over 20 franchise locations across 10 states. Their facilities offer dog daycare, boarding, grooming, obedience, training, in-home services, and an awesome retail store featuring the best in pet foods, toys, and products. 

The Dog Stop was opening a new location and reached out to UpSwell after hearing about our extensive experience in hyper-local marketing. As a new business, they wanted a marketing campaign that was going to fit their budget while also producing tangible results. 

Solution 

You only get one opportunity for a grand opening, so we wanted to make it count by offering The Dog Stop a solution that would target their best prospective customers, maximize their budget, and give them the best results possible. 

We recommended that The Dog Stop send out a direct mail campaign using a Saturation Mailing List that targeted the highest income carrier routes with the highest % of households with children. The Saturation List was a better fit for The Dog Stop’s budget and still allowed us to narrow our targeting to the households with the disposable income to spend on their pets. This approach would allow The Dog Stop to dominate their grand opening by reaching their best potential customers within close proximity to their business, while still remaining within their desired budget. 

Because of The Dog Stop’s unique offerings, we knew that trying to reach the most people possible in the area would be the best approach. According to a study by ProShares Pet Care, almost 70% of U.S. households have pets so the chances of hitting a house with a dog were pretty high and the payoff was clear!