Anderson Automotive had a good repair shop business built on a reputation for excellent service. As satisfied customers recommended it to friends, Anderson hired more technicians to meet the increasing demand. But they didn’t yet have sufficient car count to keep all of their technicians busy all the time.

Anderson’s owner realized that more than word-of-mouth would be needed to fuel further growth. He asked UpSwell to analyze the company’s situation, identify opportunities, and create a new marketing plan that could reliably boost their car count.

First, we looked at how Anderson defined its local market. While they were reaching out to the immediate community, there were untapped opportunities in nearby areas that were underserved by auto repair shops. Adding these new neighborhoods dramatically increased the pool of potential customers.

Then we applied data-driven targeting to get more qualified, higher value leads. Our precisely-targeted mailing list was combined with high-impact postcard design and messaging. The new program produced an auto repair direct mail campaign that blew past all previous results – it doubled Anderson’s business in the first year.