Hockessin Athletic Club (HAC) had worked with the same health club marketing company for years. Then they started to see a real dip in their direct mail response rates. The postcards weren’t working for acquisition anymore, and they blamed it on the digital age.
As they were losing their faith with direct mail, HAC ran into the UpSwell team at the annual International Health, Racquet & Sportsclub Association (IHRSA) show. They soon discovered that the problem wasn’t new technology – it was old thinking. Our fresh ideas were enough to overcome their hesitation about leaving a long-time provider.