UpSwell Fitness Direct Mail ROI Calculator

Use this tool to calculate your total member lifetime value, and your direct mail ROI for short and long-term. Simply enter your fees and adjust the sliders to match the details of your campaign and the calculator will do the rest!

Direct Mail Fitness ROI Calculator

The one-time enrollment fee for each member.
Average monthly dues for each member.
The average monthly dues for each member.

The average amount of months a customer remains a member of your fitness club.


It's recommended to mail at least a minimum 2,500 postcards for each order to see a response.

*Our mailer prices range from $0.43 - $0.65

0.5% is the target benchmark response rate, but this can be improved with the right creative, call-to-action, mailing list, and strategy.

The percentage of customers who continue using your services.

Total Member Lifetime Value Results:



Direct Mail Short-Term ROI Results:





For every dollar spent on direct mail we return this many dollars in revenue.

Direct Mail Long-Term ROI Results:



For every dollar spent on direct mail we return this many dollars in revenue.

Disclaimer: We are not lawyers, CPA’s, or licensed investment professionals in any matter. The content of this communication is for informational purposes only and not for the purpose of providing legal or accounting advice. You should contact the appropriate legal professional for any issue or problem. 

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June 1st - September 3oth

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for 3 Months! 

$750 value!

*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.