The Complete Home Services Marketing Agency
In your local community, hundreds of people are looking for services like yours.
We combine professional newsletter printing and mailing with digital marketing tools to reach them everywhere, online and in their mailbox.
Call now to get your FREE marketing assessment!
Results-Driven Home Services Marketing That Brings More Customers
We know the lifeblood of any home services business is constantly finding new customers. But when you’re busy running your company, reaching them can be a challenge.
That’s where we come in.
As a leading home services marketing agency, UpSwell specializes in home services direct mail, digital marketing, and social media campaigns that drive real leads to local businesses. We handle every step of your marketing strategy, from designing eye-catching campaigns to delivering them where your customers live, work, and scroll.
Partnering with us means professional home services marketing without the stress. Focus on your business while we help you grow your customer base.
Contact us today for your Free Marketing Assessment and see how UpSwell can help your business get more customers.
10K
SMALL BUSINESSES SERVED
150K
CAMPAIGNS CREATED & IMPLEMENTED
10M
NEW CUSTOMERS FOUND
Who We Serve
We partner with local home service businesses that want to grow without getting caught up in the marketing grind.
Our clients include:
- Plumbers, HVAC, and Electricians: Keep your services top-of-mind with timely reminders and seasonal promotions.
- Landscapers, Pool Services, and Pest Control: Share tips, specials, and seasonal offers that drive repeat business.
- Cleaning, Roofing, and Handyman Services: Build trust and stay visible in neighborhoods where new customers are actively searching.
- Other Local Service Providers: Any business that benefits from consistent, personal communication with current and potential clients.
Through home services direct mail and digital campaigns, we help you reach the right audience, nurture leads, and grow your customer base. You focus on delivering your services while we handle the marketing strategy, design, and delivery that keep your business top-of-mind.
Our Home Services Direct Mail
Our home services direct mail campaigns are designed to deliver real results. With flat-rate pricing and flexible mailing options (weekly, monthly, or within 24 hours), we handle everything from consultation and targeted marketing lists to design, printing, postage, and tracking.
No matter your budget, our direct mail solutions help your business get noticed and attract more customers.
Postcard Mailers
Drive new leads with high-response postcard mailers tailored for home service businesses.
Plastic Mailers
Stand out in the mailbox with plastic gift cards and pop-out mailers, perfect for promotions or special offers.
Newsletters
Keep customers engaged and returning with regular newsletter printing and mailing services, ideal for sharing updates, tips, and seasonal offers.
Envelope Mailers
Send professional, personalized messages with custom envelope mailers to promote services or special deals directly to your audience.
Why Home Services Direct Mail Still Works
Direct mail remains one of the most effective tools in home services marketing to reach local customers and cut through the digital noise.
Here’s why home services direct mail continues to deliver real results:
- Instant Visibility in the Mailbox: Your home services marketing message lands physically in front of homeowners. Whether it’s a postcard, newsletter, or envelope mailer, it’s immediately seen and makes an impression fast.
- Higher Response Rates Than Digital Alone: Home services direct mail often outperforms digital-only campaigns. When paired with follow-up emails or social media, it drives more calls, bookings, and inquiries from homeowners.
- Builds Trust and Credibility: People trust what they can hold. Professionally designed mailers add authority to your home services marketing, making your business feel reliable, approachable, and local.
- Simple and Actionable: Clear messaging and calls to action make it easy for customers to schedule services, redeem offers, or book appointments.
- Perfect for Local Home Service Businesses: Plumbers, HVAC companies, landscapers, electricians, and other local service providers see the biggest impact. Direct mail keeps your business top-of-mind in neighborhoods where potential customers are actively searching for your services.
Our Digital Options For Home Services
Combine the power of home services direct mail with targeted digital marketing to reach more customers online. UpSwell’s digital solutions help increase your online visibility, enhance the effectiveness of your direct mail campaigns, and drive qualified traffic to your website.
Social Media Ads
Grow your brand, generate leads, and drive more bookings with home services social media advertising tailored to your local market.
Display Ads
Capture attention online with desktop and mobile display advertising, driving customers directly to your website or landing pages.
Paid Search PPC
Get your business in front of people actively searching for your services with Google Search advertising for home service providers.
Email Marketing
Keep your customers engaged, promote offers, and nurture leads with email marketing campaigns designed specifically for home services.
Want to Design Your Own Home Services Mailers?
Try our self-serve portal, perfect for small runs, tighter budgets, or when you want more control over your home services direct mail design and layout.
Our Home Services Marketing Process
We use a proven, four-step process to maximize results from your home services direct mail and digital campaigns. By combining industry expertise with marketing know-how, we help bring more customers to your business.
STEP 1:
Assess
Analyze your local market, customer base, and competitive landscape to identify the best growth opportunities.
STEP 2:
Create
Strategize and design campaigns—including mailers, digital ads and newsletters —tailored for your home services audience.
STEP 3:
Implement
Execute your direct mail and digital campaigns efficiently, ensuring every piece reaches the right audience.
STEP 4:
Optimize
Track performance, refine messaging, and scale campaigns to get the highest ROI for your home services business.
Measure Your Home Services Marketing Impact
Want to see how your marketing efforts are paying off? Our suite of ROI calculators makes it easy to estimate the value of your campaigns and plan for growth.
- Direct Mail Marketing ROI Calculator: See the potential return on investment for your direct mail campaigns and how they impact your bottom line.
- PPC ROAS Calculator: Estimate the ROI of your paid search campaigns and fine-tune your ad spend for maximum results.
- Social Media ROAS Calculator: Measure the effectiveness of your social media advertising and understand which campaigns drive the best return.
Why Choose UpSwell?
We handle your marketing so you can focus on running your business. With home services direct mail and digital solutions designed to bring in more customers, here’s why local service providers trust us:
- All-inclusive pricing: No hidden fees, no long-term contracts. What you see is what you pay.
- Targeted campaigns: Reach the homeowners and neighborhoods most likely to need your services.
- Real-time reporting: Track your campaign performance with free call tracking and ROI insights.
- Flexible financing: Options through EVERYSTREET make it easy to fit marketing into any budget.
- Dedicated marketing consultant: Strategy support and guidance every step of the way.
- Flexible mailing schedules: Weekly, monthly, or seasonal mailings that fit your business needs.
Whether it’s newsletter printing and mailing, postcards, or digital campaigns, we make it simple to stay visible, top-of-mind, and profitable.
Ready to grow your business?
Get started with a Free Marketing Assessment
Be on your way to more customers within 48 hours with our Free Marketing Assessment. Learn the best opportunity for your business from one of our industry marketing specialists.
Resources To Learn More About Home Services Marketing
Looking for ways to grow your home services business? Our resources give you practical tips and strategies you can actually use, whether it’s keeping your HVAC marketing hot in the colder months, launching campaigns at the right time of year, or using proven tactics to attract more local leads.
5 HVAC Marketing Strategies That Work:
Discover five proven marketing tactics that help HVAC businesses attract more leads, boost bookings, and stay top-of-mind with local customers.
Tips to Turn Up the Heat: Keeping Your Marketing “Hot” During Fall and Winter:
Learn how to maintain strong customer engagement and drive HVAC service calls through strategic marketing during the cooler months.
Home Services Marketing: Why You Should Start in Q1:
Find out why launching your marketing campaigns in the first quarter sets your home services business up for a year of steady growth and new leads.
Frequently Asked Questions
What makes UpSwell different from other home services marketing agencies?
We offer full-service campaigns that combine direct mail and digital marketing for measurable results. From targeted lists and professional design to multi-channel delivery and real-time reporting, we handle every detail while you focus on running your business.
What is home services direct mail, and how does it work?
Home services direct mail includes postcards, newsletters, plastic mailers, and envelope mailers sent directly to your target audience. We combine professional mailing lists, custom design, and delivery to reach homeowners and decision-makers in your service area, driving leads and repeat business.
How often should I send newsletters or mailers?
It depends on your goals and budget. Many home service businesses see success with weekly, monthly, or seasonal campaigns. Our Weekly Flex option allows you to schedule mailings that fit your customer flow and marketing strategy.
Do I need a mailing list, or can I use my own?
You can use your existing customer database, or we can build a targeted mailing list for your home services marketing campaign. We can segment by neighborhood, demographics, or other criteria to reach your ideal customers.
Can you combine direct mail with digital marketing?
Yes! Our home services marketing agency integrates direct mail with digital campaigns, including social media ads, display advertising, Google PPC, and email marketing, to create a complete, multi-channel strategy that reaches customers online and in their mailboxes.
How do digital campaigns integrate with direct mail?
We sync your direct mail campaigns with social media, Google search ads, and email marketing to reinforce your message across channels. Customers see your brand multiple times, which strengthens trust, increases engagement, and drives more calls and bookings.
How quickly can digital campaigns start generating leads?
Once your campaign is launched, ads can start driving traffic and leads almost immediately. Combined with direct mail, this creates a multi-channel approach that accelerates results.
Can I target specific neighborhoods or customer types online?
Yes. Our digital campaigns allow hyper-local targeting, including specific ZIP codes, demographics, or interests, ensuring your ads reach the right homeowners at the right time.
Is email marketing still effective for home services?
Yes. Email campaigns help keep your current customers engaged, promote seasonal offers, and nurture leads until they’re ready to book your services.
How can I measure the success of my campaigns?
We provide real-time reporting, call tracking, and ROI analysis so you can see exactly how your home services direct mail and digital campaigns are performing. You can also use our ROI calculator to forecast customer lifetime value and return on investment.
