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Why Your Gym Needs Fitness Analytics

April 28, 2022

Today’s most successful businesses are driven by data. Consumers readily hand over their data with nearly every internet activity in which they partake. With search engine algorithms, social media, and e-commerce collecting data at every turn, there is no escaping how useful it is to businesses. Every business in every industry should be jumping at […]

The Dentist’s Guide to Dental SEO Rankings

April 28, 2022

Search engine optimization (SEO) is one of the most crucial tools used in digital marketing, which makes it one of the most essential tools for modern dentists. Because most people find services they need on search engines like Google instead of soliciting word-of-mouth recommendations, maintaining a strong online presence is very important. There’s no excuse […]

female business owner

Celebrating Women-Owned Businesses

March 23, 2022

During this year’s Women’s History Month, we are celebrating the healing and hope that women of all cultures and backgrounds have provided throughout history. We are recognizing the major accomplishments made specifically by female business owners, and we are inspired by the way women are making huge strides toward finding a voice in business. According […]

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Why direct mail still works for fitness marketing

Hockessin Athletic Club (HAC) had worked with the same health club marketing company for years. Then they started to see a real dip in their direct mail response rates. The postcards weren’t working for acquisition anymore, and they blamed it on the digital age. As they were losing their faith with direct mail, HAC ran […]

Using social media to presell fitness club memberships

When Gold’s Gym came to UpSwell, they were just about to open a big new gym in Ocala, Florida. But they didn’t want to spend big on preselling memberships. And they needed a health club marketing company that could handle every aspect of social media, including the integration of social leads with their existing CRM. […]

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