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Here’s Why Your Dental Practice Needs to Embrace Digital Marketing Now

June 3, 2022

Digital marketing allows dentists to directly connect with their current and prospective patients through online channels. With it, you can build brand awareness and lead generation, impacting your dental practice by attracting more business. Eighty-six percent of marketers saw an increase in brand awareness by using one or more digital marketing channels. As the world […]

Auto repair shop

Rev-Up Your Strategy: 3 Ways Automotive Marketing Has Changed

June 3, 2022

The automotive industry embraced the uncertainty of the pandemic and has seen some massive changes. Demand is back on the rise, but successful marketing takes more planning, strategy, and cross-channel connection to engage with and keep consumer attention. We have seen a significant shift toward digital marketing solutions, and automotive businesses must hit the ground […]

Wellness

5 Reasons Your Gym Should Focus More on Wellness

June 3, 2022

The concept of wellness is not new, but it has gained popularity in the last few years. The global wellness market is more than a $4.2 trillion industry and is continuing to rise. As consumers focus on wellness in their fitness journey, gyms must jump on board to continue attracting new members. The importance of […]

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Why direct mail still works for fitness marketing

Hockessin Athletic Club (HAC) had worked with the same health club marketing company for years. Then they started to see a real dip in their direct mail response rates. The postcards weren’t working for acquisition anymore, and they blamed it on the digital age. As they were losing their faith with direct mail, HAC ran […]

Using social media to presell fitness club memberships

When Gold’s Gym came to UpSwell, they were just about to open a big new gym in Ocala, Florida. But they didn’t want to spend big on preselling memberships. And they needed a health club marketing company that could handle every aspect of social media, including the integration of social leads with their existing CRM. […]

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