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Fitness Challenge Ideas: Pump Up Your Members

June 14, 2023

Anyone who’s ever tried to get in shape can tell you that the hardest part of sticking to a consistent workout routine is staying motivated. And if you’re a gym owner, you rely on members finding that motivation so they keep coming through your doors. Enter the fitness challenge, a special event you can host …

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6 Ways to Increase Gym Membership Sales

June 14, 2023

As a gym owner, you have a million things on your mind: employees, equipment, programming, pricing, budget, bills — and that’s just what you’ve dealt with before 9 a.m. Of course, there’s one crucial element that makes everything else work: members. Selling gym memberships and making sure your members’ needs are met are top priorities …

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Automotive Social Media Marketing Ideas That Work

June 14, 2023

Every small business needs to have a presence on social media, and that includes auto repair shops. What’s the benefit of automotive social media? Being on Facebook and Instagram can not only boost your company’s visibility and strengthen your connection to the community, but it can also help you generate new leads and grow your …

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Why direct mail still works for fitness marketing

Hockessin Athletic Club (HAC) had worked with the same health club marketing company for years. Then they started to see a real dip in their direct mail response rates. The postcards weren’t working for acquisition anymore, and they blamed it on the digital age. As they were losing their faith with direct mail, HAC ran …

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Using social media to presell fitness club memberships

When Gold’s Gym came to UpSwell, they were just about to open a big new gym in Ocala, Florida. But they didn’t want to spend big on preselling memberships. And they needed a health club marketing company that could handle every aspect of social media, including the integration of social leads with their existing CRM. …

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