Marketing News & Insights

It's time to dust off your marketing playbook and take a deep dive into your strategy for the new year. We want to start the conversation about...

‘Tis the season for strategy. Now that we’ve reached the end of summer, kids are back in school, and the sun isn’t quite as sweltering, it’s hard...

Enhancing your marketing with direct mail involves more than just sending a flyer or postcard. A well-designed — and timed — mailer immediately...

Social media algorithms determine which content gets seen and by whom, impacting everything from visibility to engagement, so it’s important to...

Social media advertising is not just a passing trend or a fad that will be replaced in a few years by the next best marketing method. Prepare your...

Marketing Essentials: Your Guide to Pay-Per-Click Advertising Standing out isn’t always about shouting louder or being flashier than your...

Search is changing, and search engine optimization (SEO) no longer remains synonymous with Google, which once held the vast majority of our...

The past year has brought much more stability despite inflation remaining a huge concern, and although it was tough, many businesses found success...

In the past, paid search advertising has heavily relied on cookies to track web activity and user behaviors, using that data for targeted campaigns...

Pop onto Nextdoor or any neighborhood information group on Facebook, and you’ll see them: posts asking for recommendations on everything from...

One of the upsides of running your own business is that you’re your own boss. Of course, you may also be your entire staff, from accountant to human...

UpSwell Marketing’s recent fitness survey revealed the potential of an untapped consumer audience and trends for strategic marketing Marietta, GA,...