News and insights UpThink the competition

Our goal is to reach as many people as possible most likely to join your gym. Here’s our top four audience.

Increasing Competitiveness in Today’s Marketplace

As independent shop owners, it’s important to understand why this consolidation is happening.

Properly Utilizing Facebook and Instagram Ads for Gym Marketing

Incorporating Facebook & Instagram ads is a great way to effectively market to prospects in your area.

The Importance of Customer Journeys

Whether you’re marketing a service or a product, what you’re really doing is creating an experience.

5 Tips for Improving Email Effectiveness

Email is a low cost, easy to use, and highly personalized form of marketing communication.

How to Use Digital Media to Enhance Traditional Print Marketing

Shop owners need to be where their customers are.

Gain Success with Multi-channel Marketing

Marketing is generally like broccoli: either you hate it, or you love it.

The Power of Referrals

Generating new members continues to be one of the biggest challenges club owners face.

Auto Repair Shop Marketing: How to Appeal to Millennials

More and more young people are shifting away from Facebook in favor of Instagram, Twitter and other channels.

Best HVAC Direct Mail Tactics to Heat Up Sales

Do you smell it? Spring is in the air! It is a great time for HVAC contractors.

Surviving the Slow Season

While the slow season can fill any shop owner with a sense of dread, rest assured that nearly every industry has its ebbs and flows.

Tips & Strategies for Increasing Member Retention

Research shows that almost a third of all resolutions are related to health and fitness.

What do your brand colors say about you?