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New movers

Targeting the New Mover Market

June 3, 2022

Exploring a brand new place can be fun and exciting, but no one likes moving. Endless unorganized boxes and unpacked belongings are a nightmare. New movers have so much on their plate. The last thing they need is the hassle of finding a reliable mechanic or tracking down a new dental office. Why New Movers? […]

Why Your Gym Needs Fitness Analytics

April 28, 2022

Today’s most successful businesses are driven by data. Consumers readily hand over their data with nearly every internet activity in which they partake. With search engine algorithms, social media, and e-commerce collecting data at every turn, there is no escaping how useful it is to businesses. Every business in every industry should be jumping at […]

The Dentist’s Guide to Dental SEO Rankings

April 28, 2022

Search engine optimization (SEO) is one of the most crucial tools used in digital marketing, which makes it one of the most essential tools for modern dentists. Because most people find services they need on search engines like Google instead of soliciting word-of-mouth recommendations, maintaining a strong online presence is very important. There’s no excuse […]

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Case Studies

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Why direct mail still works for fitness marketing

Hockessin Athletic Club (HAC) had worked with the same health club marketing company for years. Then they started to see a real dip in their direct mail response rates. The postcards weren’t working for acquisition anymore, and they blamed it on the digital age. As they were losing their faith with direct mail, HAC ran […]

Using social media to presell fitness club memberships

When Gold’s Gym came to UpSwell, they were just about to open a big new gym in Ocala, Florida. But they didn’t want to spend big on preselling memberships. And they needed a health club marketing company that could handle every aspect of social media, including the integration of social leads with their existing CRM. […]

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