News and insights UpThink the competition

Give your business an edge with FREE content from our industry marketing experts.

Tips on lead generation
Best practices for digital marketing
Creating awareness for your brand
Increase your marketing ROI
And more

UpSwell Announces Eric Goodstadt as New CEO

UpSwell proudly announces the arrival of new CEO, Eric Goodstadt, to lead the hyper-local marketing agency.

Key Strategies for Dental Reputation Management

Discover how your dental practice can benefit from proper online reputation management with approved strategies.

These Small Pivots Will Prepare Your Gym to Seize Opportunity in 2021

Emerging digital trends in the fitness industry prove it may be time to pivot more virtually.

Top Digital Marketing Trends for 2021: The Digital Transformation Is Here

Last year threw us all a big curveball. It was definitely an unpredictable and unprecedented year, and many of us had to adapt to the changes.

Planning for the New Year: Setting SMART Business Goals for 2021

Do you have SMART business goals prepared for 2021? Here’s a quick guide on how to set SMART goals and achieve them.

How to Attract Customers: Auto Repair Marketing Strategies That Work

How do potential customers decide where to go for auto repair service? Here are three of the most effective auto repair marketing strategies.

Looking Back at 2020 to Create Your 12-Month Marketing Plan for 2021

As you create your 12-month marketing plan for 2021, consider the lessons you learned in 2020. Here are some tips to help you plan effectively.

These 4 Marketing Mistakes Could be Derailing Your Business

Are your marketing campaigns missing the mark because of a simple mistake? Here are some common marketing mistakes and how to avoid them.

Don’t Make This Common Email Marketing Mistake

If you’ve been struggling with email campaign ROI, it might be time to reassess your strategy. Step one: don’t make this common email marketing mistake.

Top Tips for Using Social Media for Gym Marketing

Social media marketing can be a great way for a gym to reach out to both potential members and current members, but it’s important to do it right.

Major Reasons People Are Trashing Your Auto Shop Mailers

While it can often seem like the results are random, there are reasons why some direct mail campaigns become successful while others get lost in the trash.

3 Ways to Capture the Dental Patient Journey with Digital Marketing

From attracting new patients to engaging existing ones, here’s how digital marketing can help you reach patients throughout the dental patient journey.

Planning Your 2021 Budget

Your budget is one of the foundational elements of a marketing plan. But after such an unpredictable 2020, how can you plan your marketing budget for next year?

Boost Your Marketing Efforts With a Seamless Campaign

By using an omnichannel marketing approach to deliver the same personalized messages, you can create a seamless brand experience from digital to print.

Seasonal Marketing Tips for Your Upcoming Holiday Campaigns

Holiday marketing trends will be a bit different this year, so we’ve put together some seasonal marketing tips for the 2020 holiday season.

Don’t Miss Out on the Benefits of Google My Business

From boosting engagement to increasing site visibility, optimizing your business listings can have great rewards. Learn more about the benefits of Google My Business.