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female business owner

Celebrating Women-Owned Businesses

March 23, 2022

During this year’s Women’s History Month, we are celebrating the healing and hope that women of all cultures and backgrounds have provided throughout history. We are recognizing the major accomplishments made specifically by female business owners, and we are inspired by the way women are making huge strides toward finding a voice in business. According […]

8 Must-Have Features for Your Dental Website

March 8, 2022

It’s true that a vast majority of people use search engines to find information, and the use of “near me” searches has increased by over 200% since 2017. With the overwhelming advances in technology and the instant access that search engines provide, we can whip out our phones and ask Google to find local businesses […]

gym memberships

5 Fitness Trends Shaping The Future of 2022

March 8, 2022

Gyms and fitness studios weren’t prepared for the radical changes that the ongoing pandemic brought with it, but many adapted. The obstacles we faced made way for new innovations and a culture centered around health and wellness. Traditional fitness trends and wellness routines have been completely thrown out the window, and we look to 2022 […]

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Why direct mail still works for fitness marketing

Hockessin Athletic Club (HAC) had worked with the same health club marketing company for years. Then they started to see a real dip in their direct mail response rates. The postcards weren’t working for acquisition anymore, and they blamed it on the digital age. As they were losing their faith with direct mail, HAC ran […]

Using social media to presell fitness club memberships

When Gold’s Gym came to UpSwell, they were just about to open a big new gym in Ocala, Florida. But they didn’t want to spend big on preselling memberships. And they needed a health club marketing company that could handle every aspect of social media, including the integration of social leads with their existing CRM. […]

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