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Small Business Owners Are Bullish on 2022
Despite rising costs and staffing concerns, SMB owners are very bullish on 2022, according to our annual Small Business Owner Sentiment Survey. The survey of more than 1,000 small business owners across the U.S found that nearly 90% of small business owners believe revenue in 2022 will be as good or better than 2021. […]
Your 2022 New Year Dental Marketing Checklist
The start of a new year is the perfect time to refresh and build up your dental marketing with the best strategies for 2022.
It’s Not Too Late to Create Your 2022 Direct Mail Strategy
In a world that has such a strong digital presence, direct mail marketing will continue to thrive, bringing businesses more engagement and profitability.
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Why direct mail still works for fitness marketing
Hockessin Athletic Club (HAC) had worked with the same health club marketing company for years. Then they started to see a real dip in their direct mail response rates. The postcards weren’t working for acquisition anymore, and they blamed it on the digital age. As they were losing their faith with direct mail, HAC ran […]
Using social media to presell fitness club memberships
When Gold’s Gym came to UpSwell, they were just about to open a big new gym in Ocala, Florida. But they didn’t want to spend big on preselling memberships. And they needed a health club marketing company that could handle every aspect of social media, including the integration of social leads with their existing CRM. […]