Gym postcards: a time-tested tool for membership generation
Fitness postcards can help your gym, health club, or studio connect with potential members, earn their business, and develop an ongoing relationship that lasts long after they convert.
If you’re considering health club direct mail advertising as a way to attract new members to your gym or studio, be sure to partner with the pros. At UpSwell, we’ve got a lot of experience with direct mail marketing. In fact, we’ve mailed out over 1 billion postcards!
We’ve got the process down to a science
Before a single direct mail postcard gets designed or mailed, we run the most thorough demographic analysis in the nation, with your member database merged in. This helps identify the very best specific neighborhoods that are likeliest to produce top response for you.
Not only does this help ensure you are not wasting any impressions with your precious direct mail marketing dollars, but we also use your target member profile to ensure the design of the mailer and promotion aligns with what will motivate those in your community to respond. Did we mention we have the highest quality lists available and are continually being updated, to ensure we are always looking at the freshest data available?
We offer best-in-class member service and the fastest turnaround times in the industry, as well as complimentary access to our data warehouse where you can access valuable insights and analytics.
No matter the format, we’ve got you covered
Once the demographic analysis is completed, we will give you expert advice on which direct mail format will work best for what you are trying to accomplish – our expertise is always free. Since we’ve done over 150,000 campaigns, we know a thing or two about what works and what doesn’t.
If it can be printed and mailed, we can do it. We offer countless sizes and formats, ranging in size from 4×6 to 11×17, from flat postcards to quad folds, and anything in between.
Some of our most popular direct mail products are:
Once the demographic analysis is completed, we will give you expert advice on which direct mail format will work.
Get new members – fast
Upon artwork approval, we will rush your mailers to print, and purchase the targeted mail list. All mailers will be professionally ink jetted, have postage paid, and drop shipped directly to your local post office where they will ultimately be delivered into homes. We take care of all the hard work, so you can focus on what you do best – running your business. Getting new members has never been easier!
Direct mail marketing just got easier and more affordable with the Weekly Flex Mailing Program. Customize your mailing to a weekly mailing and billing schedule that meets your budget needs, allow you to control your member flow, and maintains a consistent marketing program for your business.
Number of weeks to mail and pay over (Example: 8 weeks)