Grow Your Practice With Full-Service Dental Marketing
At UpSwell, we’ve helped over 10,000 dental professionals attract new patients and retain loyal ones, with marketing strategies built to deliver real results. We take a multi-channel approach designed specifically for dental practices that want to grow in a competitive market.
Whether you’re opening your first location or scaling your group practice, we help you reach the right people at the right time, online and offline.
Over 100 Calls & 50 New Patients in Less Than 2 Months!
Over 400 New Patients. $481,000 in Revenue
Over 700 Calls & 400 New Patients!
Recorded Over 10x Their Initial Marketing Investment!
Request A Free
Marketing Assessment
Dental Marketing
With Direct Mail
Currently, dental practices using our program average 655% return on investment!
We’ve brought direct mail marketing for dentists into the 21st century. Our dental marketing processes have been perfected through the successful delivery of millions of postcards for thousands of dentists across the United States and enhanced with state-of-the-art technology.
We focus on using our one-of-a-kind dental direct mail strategies to help grow practices, acquire new dental patients, increase brand recognition, and convert more inbound calls into new patients.
Why UpSwell Is A Leading Dental Marketing Company
Real Dental Marketing Experience
We know dental marketing because we live it. Whether you’re a solo provider or managing multiple locations, we’ve seen what moves the needle across different patient demographics, local markets, and specialties.
Data You Can Actually Use
With real-time dashboards, call tracking, and clear performance metrics, you’ll always know how your campaigns are performing—and where your new patients are coming from.
Marketing That Moves With You
Some months are busier than others. We get that. Whether you need a full monthly marketing push or just want to stay visible with low-key campaigns, we’ll scale with you; no long-term commitments, no hassle.
Why Choose Us?
What Are Dental Postcards & Why Do They Work?
UpSwell Dental Marketing provides complete, custom, dental postcard design-to-delivery solutions while providing targeted mailing area analysis, dental campaign tracking, call monitoring, staff training, and access to your ROI statistics 24/7.
Easy Steps:
We’ve simplified the process so you can focus on running your practice while we focus on filling your chairs.
- Identify your optimal market area: We analyze your local area, patient demographics, and growth opportunities to target high-value neighborhoods and new movers most likely to respond.
- Design an effective custom postcard: From message to layout, we craft professional postcard designs tailored to your brand and offer, built to grab attention and get responses.
- Prepare your practice to schedule quality new patients: We make sure your staff is ready to book and convert calls by providing training, tracking tools, and campaign performance insights.
Check Out Our Postcard Gallery and Your Potential Return On Ad Spend
What Our Clients Say:
“The team at Dental Marketing are the best! They make dental postcards a breeze to send, are always willing to help with reporting, and are overall just so pleasant to work with. Highly recommend!”
– Jennifer Freemyer
“We have been working with Dental Marketing for 9 years. Their postcards have resulted in 100’s of new patients for our practice. They are so easy to work with and come up with new fresh designs every time. I highly recommend them for any healthcare professionals looking to grow their practice.”
– Salmon River Chiropractic
“The team at Dental Marketing are the best! They make dental postcards a breeze to send, are always willing to help with reporting, and are overall just so pleasant to work with. Highly recommend!”
– John Healy
We are the Best Dental Marketing Company to
Grow Your Practice
Our Promise to You:
More patients. Period.
Finding new dental patients can be challenging. While you’re busy seeing patients, managing staff, and running your practice, you don’t have the time or expertise to come up with dental marketing and advertising ideas to find new patients. You need the guidance of a dental marketing agency to help you discover the best offers, tactics, and targeting to grow your practice.
That’s where UpSwell comes in.
UpSwell specializes in marketing for dentists, orthodontists, periodontists, and more. Since 2008, we’ve helped over 1,500 practices successfully grow their patient base through hyper-local dental office marketing. UpSwell’s expertise is in dental digital marketing, dental direct mail, search engine marketing, and social media campaigns proven to help drive more patients to your office. We walk you through every step of the journey to create and deliver an awesome dental marketing campaign that catches people’s attention where they live, work, and play.
Trust the experts in dental marketing. Contact us today for your Free Marketing Assessment and find out how we can help you get more patients.
1,500
DENTAL PRACTICES SERVED
20K
CAMPAIGNS CREATED & IMPLEMENTED
400K
NEEW PATIENTS FOUND
Our Proven Dental Marketing Process
We use a proven, four-step process that includes top strategies and performance tracking so you get the most out of your campaigns. If you succeed that means we succeed and we take pride in that. We combine our extensive marketing knowledge with industry-specific expertise to bring more customers to your doors.
STEP 1:
Assess
Analyze. Evaluate. Research.
A free consultation to evaluate your practice and review existing strategies.
STEP 2:
Create
Concept. Strategize. Design.
We craft a multi-channel dental marketing plan, mixing postal mailers, digital ads, email, and SMS, based on your goals and budget.
STEP 3:
Implement
Refine. Execute. Unleash.
Launch direct mail, digital campaigns, and retention systems in a coordinated way.
STEP 4:
Optimize
Adopt. Improve. Scale.
Use performance data to refine messaging, targeting, and media for better results.
Dental Direct Mail Services That Deliver
Our direct mail and digital services are proven to produce the best response rates in the industry. With our direct mail, we offer a flat rate price with monthly, weekly, or 24-hour mailing options that include consultation, marketing lists, design, printing, postage, and tracking.
Use our digital services to increase your online visibility, boost the effectiveness of your direct mail, and direct more traffic to your website. Whether your budget is big or small, we can help promote your business with the power of digital marketing and direct mailers.
Postcard Mailers
Simple, powerful, and proven: our dental postcards grab attention and generate new patients where it counts.
Plastic Mailers
Stand out against the competition with Plastic Gift Card & Pop-Out Mailers.
Newsletters
Stay top of mind with your existing patients through regular, value-packed newsletter mailers that build loyalty and encourage repeat visits.
Envelope Mailers
Deliver personalized offers and messages directly to patients with custom-designed envelope mailers that build trust and engagement.
Complete Digital Marketing For Dental Practices
Direct mail works, and we’re some of the best in the business at it. But real, sustainable practice growth happens when you combine that power with the right digital strategy. At UpSwell, we offer integrated dental marketing services that not only boost visibility but also support every step of your patient journey. From awareness to conversion to loyalty, our digital tools help fill your schedule and keep it full.
Social Media Ads
Get noticed where your patients scroll. We create targeted campaigns on Facebook, Instagram, and more to build brand awareness, promote offers, and drive traffic to your site.
Display Ads
Reach potential patients across the web with eye-catching ads that lead directly to your landing page or appointment form, on both desktop and mobile.
Paid Search PPC
Show up when it matters most. We manage your Google Ads so your practice ranks higher when local patients are searching for services like yours.
Email Marketing
From appointment reminders to reactivation campaigns, we help you stay connected with patients and keep your chairs filled.
How Your Direct Mail and Digital Can Work Together
UpSwell’s integrated approach to dental marketing connects offline and online channels to help your dental practice attract more patients and convert them faster.
Retargeting Website Visitors Who Received a Postcard
Most people check out a business online before taking action, even if they found you through the mail. With UpSwell, you can retarget those visitors with ads on Google, Facebook, and other platforms.
Real Life Example: Let’s say someone gets a postcard about your new patient special and looks up your website, but doesn’t call. With retargeting, they’ll start seeing your ad on Facebook or Google while scrolling later that day, reminding them to book that appointment they were already considering.
It’s a smart way to stay top of mind and bring hesitant patients back to schedule.
Using QR Codes and Vanity URLs to Track Results
Every postcard we design can include a custom QR code or vanity URL that sends recipients straight to your website or landing page. Not only does this create a seamless experience, but it also gives you clear insight into what’s working and where patients are coming from.
Real Life Example: You mail out a postcard featuring a $99 cleaning and exam offer. It includes a QR code that links directly to your booking page, or a vanity URL like SmileDentalOffer.com.
You can then track exactly how many appointments came from that campaign.
Coordinated Messaging Across Channels
We help ensure your direct mail and digital ads speak the same language. Whether it’s a seasonal offer, a new patient special, or a campaign to promote Invisalign or implants, consistent branding across platforms builds trust and increases the likelihood of response.
Real Life Example: Your practice is promoting Invisalign. Instead of running separate messages, we launch a mail campaign and pair it with Google Ads and Instagram promotions using the same headline, visuals, and call to action. Patients see a unified, professional brand no matter where they find you.
When your mailers drive online traffic—and your digital ads reinforce the message—you get stronger results with less waste. That’s what integrated marketing should look like.
Get More Patients with Smarter Dental Marketing!
Browse Our Dental Marketing Resources
Trying to reach more patients and make your marketing actually work? We’ve pulled together some of our most practical blog posts on direct mail marketing for dentists to help you get started.
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Wondering how to stand out in a crowded market? This breakdown of dentist marketing strategies shows how an omnichannel approach keeps your practice top of mind, online and off.
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If you’re targeting new movers, timing is everything. Here’s how to make dental mailers work harder for your practice.
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Your postcard is often your first impression—make it count. This guide to dental postcard design walks through what works and why.
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Digital can feel overwhelming, but it doesn’t have to be. Get clarity and direction with this real-world approach to building a dental digital marketing strategy that fits your practice.
Frequently Asked Dental Marketing Questions
What does a dental marketing company do?
A full-service agency handles everything: strategy, design, media buying, delivery, tracking, and optimization across both mail and digital channels.
How does dental direct mail compare with digital ads?
Direct mail delivers physical presence and tangible reminders, often outperforming email in terms of open and response rates. Digital, however, complements by capturing online intent and retargeting existing patients.
How much should a dental practice spend on marketing?
It varies, but for most dental practices, a smart marketing budget falls between 4–7% of annual gross revenue. That aligns with the U.S. Small Business Administration’s broader recommendation of 7–8% for small businesses under $5 million in annual revenue.
Why hire a dental marketing agency?
Expert agencies like UpSwell bring industry know-how, creative assets, technology, and a results‑driven process, without adding overhead or marketing expertise to your team.
How do I choose a dental marketing company?
Look for proven experience in the dental industry, a multi-channel strategy, and transparent reporting. A strong partner should align with your goals and deliver measurable results.
For example, at UpSwell, we follow a four-step process focused on performance and ROI, and have helped over 10,000 local businesses grow with targeted, data-driven campaigns.
What types of patients can I target with dental marketing?
You can target by household income, insurance type, new movers, geographic radius, family size, and more. Whether you're looking for cosmetic patients, families, or high-value procedures, UpSwell can help tailor your outreach.
How long does it take to see results from a dental marketing campaign?
It all depends, but with direct mail, you can typically see a response within a week of delivery—sometimes sooner. Digital campaigns like PPC or social ads can start generating clicks and calls within days. For long-term growth, consistency and optimization are key.
Get More Patients with High-Response Dental Postcards!
Start Your Free Marketing Assessment Today.
Be on your way to more patients within 48 hours with our Free Marketing Assessment. Learn the best opportunity for your dental practice from one of our marketing specialists.
