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Direct mail isn’t often the first choice for businesses to pursue because of the misconception that digital marketing is better —or more relevant. But the truth is direct mail marketing offers one of the best ways for dental offices to stand out from the competition and connect with potential patients. All healthcare practices need loyal […]
One of the biggest challenges as a wellness practitioner is choosing where to allocate your advertising investments and ensuring your message gets seen. Most of your marketing efforts to reach new patients likely take place online, and that’s a good thing! It’s natural to embrace digital marketing channels when we spend so much of our […]
Imagine your typical daily routine. How many times do you check your phone or browse the internet? The average person is exposed to 4,000 to 10,000 ads daily and checks their phone 160 times a day —around four hours of screen time. With such an overload of digital advertisements, we have learned to tune them […]
Digital marketing allows dentists to directly connect with their current and prospective patients through online channels. With it, you can build brand awareness and lead generation, impacting your dental practice by attracting more business. Eighty-six percent of marketers saw an increase in brand awareness by using one or more digital marketing channels. As the world […]
Search engine optimization (SEO) is one of the most crucial tools used in digital marketing, which makes it one of the most essential tools for modern dentists. Because most people find services they need on search engines like Google instead of soliciting word-of-mouth recommendations, maintaining a strong online presence is very important. There’s no excuse […]
It’s true that a vast majority of people use search engines to find information, and the use of “near me” searches has increased by over 200% since 2017. With the overwhelming advances in technology and the instant access that search engines provide, we can whip out our phones and ask Google to find local businesses […]
The start of a new year is the perfect time to refresh and build up your dental marketing with the best strategies for 2022.
Dental offices that are lacking a strong online presence are going to miss out on attracting potential new patients.