Marketing News & Insights
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Social Media is the New SEO
Apr 18, 2024 | Marketing
Search is changing, and search engine optimization (SEO) no longer remains synonymous with Google, which once held the vast majority of our...
Small Business Sentiment Survey: A Glimpse into Growing Confidence and Optimism
Feb 28, 2024 | Marketing
The past year has brought much more stability despite inflation remaining a huge concern, and although it was tough, many businesses found success...
A Cookieless Future: Paid Search Advertising in a Privacy-First World
Feb 28, 2024 | Marketing
In the past, paid search advertising has heavily relied on cookies to track web activity and user behaviors, using that data for targeted campaigns...
Social Media Marketing Tips for Small Businesses | UpSwell Marketing
Jan 4, 2024 | Marketing
Pop onto Nextdoor or any neighborhood information group on Facebook, and you’ll see them: posts asking for recommendations on everything from...
How to Avoid Small Business Owner Burnout | UpSwell Marketing
Jan 4, 2024 | Marketing
One of the upsides of running your own business is that you’re your own boss. Of course, you may also be your entire staff, from accountant to human...
Survey Sheds Light on Consumer Preferences: Nearly Half of Gym-Goers Already Plan to Switch
Nov 9, 2023 | Marketing
UpSwell Marketing’s recent fitness survey revealed the potential of an untapped consumer audience and trends for strategic marketing Marietta, GA,...
Top Marketing Strategies to Skyrocket Your Business
Nov 9, 2023 | Marketing
Your business can sell great products, employ talented staff, and boast strong financials, but if you don’t tell people what you can do for them,...
Chiropractor Marketing Strategies That Work
Nov 9, 2023 | Marketing
If you’re a chiropractor, you’re probably familiar with the industry’s biggest marketing challenge: educating potential patients on what a...
6 Tips for Small Business Success
Nov 9, 2023 | Marketing
As a small business owner, it’s important to be a lifelong learner, says Tim Ross, president and founder of UpSwell Marketing. “You’re going to face...
Is Direct Mail Still Effective in 2023?
Nov 7, 2023 | Marketing
Many companies focus heavily on digital marketing as their primary channel to reach out to their target audience. However, with the average email...
Need-to-Know Tips for Recession-Proof Marketing
Nov 7, 2023 | Marketing
It’s completely normal to feel hesitant about pouring your limited resources into your marketing campaigns when the economy takes a hit. Cutting...
Small Business Owners Remain Optimistic for 2023 Despite Uncertainty
Mar 7, 2023 | Auto Repair, Dental, Fitness, Home Services, Marketing
It’s no secret that small business owners have faced several challenges in the past few years, with increasing costs and a highly competitive market. We recently released our annual Small Business Owner Sentiment Survey, highlighting the positive outlook