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In an industry where your competition is as fierce as your members, standing out online where people get the first glimpse of your gym requires more than just muscle.
Keep reading as we break down how the strategy of using both organic and paid marketing gives your gym a competitive edge that you don’t want to pass up.
The Best of Both (Marketing) Worlds
If there’s anything we’ve learned from our years of experience, it’s that the best and most effective results will come from combining these two methods —paid and organic.
Let’s talk about the ways a healthy mix of both can give you the best bang for your buck.
Earn Immediate and Sustained Traffic to Your Gym’s Website
Organic marketing is the long game meant to build up your brand so you can earn a steady stream of traffic to your website —and ultimately your gym, club, or studio.
Paid advertising is what allows you to quickly generate traffic to your gym’s website. Direct mail marketing, local PPC advertising, and mobile geofencing all give your brand immediate exposure, without the hassle of the planning and time required with organic methods.
Combining both is the key to a stronger, more impactful strategy. This way, you’ll earn highly qualified leads while steadily building your presence over time.
Maximize Response Rates and Membership Signups
The goal is to ignite interest in your gym and use the strengths of organic and paid fitness strategies to turn earned engagement into membership signups.
So whether you attract new customers by appearing on the first page of a local search engine result, serving a compelling social media ad, or delivering a postcard mailer, repeated exposure to your brand will drive more targeted traffic and convert more leads.
Boost Your Gym’s Reputation and Credibility
It’s no secret that building a strong reputation and establishing credibility within your community is necessary for attracting new members. Combining paid and organic marketing strategies lets you effectively showcase your gym’s unique value proposition, highlight your expertise, and create a positive image that resonates with your target audience.
So while your organic efforts build up the trust factor of your gym, you can use this opportunity for paid strategies to then showcase your gym’s facilities, expert trainers, and unique classes or programs, making a strong first impression.
Building Up Your Business with a Versatile Strategy
The immediate interest from paid advertising can help you start building a customer base, but it’s not going to be what sustains your business. The most successful way to use these marketing tactics for your fitness center is together, so you can maintain a steady flow of relevant, qualified traffic.
Finding the right strategy for your gym can feel like an uphill battle, but that’s why we are here to help. We’ll handle your marketing plan while you focus on what you do best: giving your members an exceptional fitness experience.
To get started with a free marketing assessment, contact the fitness experts at UpSwell today!
