When it comes to direct mail marketing, the question most businesses ask is: What kind of response can I expect? The short answer: average direct mail response rates range from 0.5% to 2%, but with the right strategy, you can see rates as high as 5% or more,...
Social media algorithms determine which content gets seen and by whom, impacting everything from visibility to engagement, so it’s important to understand how these algorithms work. Algorithms are constantly changing and updating to give us even better experiences and...
When it comes to growing your auto repair shop, direct mail advertising can be one of the most effective tools in your marketing arsenal. But how do you know if it’s truly paying off? Understanding your automotive direct mail ROI (Return on Investment) ensures you’re...
The New Year is an exciting time for gyms and fitness centers — almost like Black Friday for your business — where you see a wave of eager new members, charged up by their resolutions. New Year, New You is a mantra that often fills gyms with eager fitness enthusiasts...
Fall and winter bring plenty of opportunities for HVAC businesses; the need for reliable heating skyrockets as the temperatures drop. Homeowners everywhere are cranking up their thermostats, which means your HVAC business should be heating up, too. Let’s break down...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.
