If there’s anything you can count on more than an Apple iOS update to start the new year, it’s a refresh on marketing trends. New buzzwords start swirling before the clock even strikes midnight, making it harder for small businesses and scrappy marketing teams to tell...
With the new year officially underway, many small business owners slow or even stop their marketing efforts. The reasons include a post-holiday slump and the belief that customer demand and audience interest fall in January. In other words, Q1 is typically considered...
As we head toward the end of the year, let’s talk about how to maximize your marketing budget and drive year-end revenue. One of the most effective strategies is to combine your online and offline marketing tactics into a coordinated campaign. Multi-channel marketing...
Leads can’t just be heating up in summer or snowballing in winter — they need to be flowing into your sales pipeline year-round to keep your service business running smoothly. Enter lead generation: the cycle of attracting and converting potential customers into...
Running a successful fitness business isn’t just about having the latest equipment or trendy classes. It starts by understanding who it is that you want to serve. Let’s explore how identifying and connecting with your target market can help you grow your gym while...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.
