We have come a long way from rotary phones and cassette tapes. It’s incredible how quickly technology has evolved. The automotive industry is no exception. From electric vehicles to autonomous driving, the industry experiences breakthroughs and innovation at a...
If there’s one metric you should aim to improve for your automotive email marketing campaigns, it’s your open rate. Why does this matter? Your open rate is the percentage of recipients who open your email out of those who received it, so a higher open rate means more...
In a world buzzing with endless online ads and social media campaigns, automotive direct mail emerges as a steadfast strategy that continues to captivate consumers and drive results for automotive businesses. From personalized postcards to targeted brochures,...
Every small business needs to have a presence on social media, and that includes auto repair shops. What’s the benefit of automotive social media? Being on Facebook and Instagram can not only boost your company’s visibility and strengthen your connection to the...
If you’re an auto repair shop owner looking to grow your business by bringing in new customers, what’s the best way to spend your marketing budget? The first question you should ask yourself is how much do you need to spend versus how much you want to spend, says Eric...
It’s no secret that small business owners have faced several challenges in the past few years, with increasing costs and a highly competitive market. We recently released our annual Small Business Owner Sentiment Survey, highlighting the positive outlook for...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.