by Kalynn Hicks | Apr 18, 2024 | Marketing
Search is changing, and search engine optimization (SEO) no longer remains synonymous with Google, which once held the vast majority of our attention for the instant gratification of knowledge and search capabilities. The lines are blurring in marketing strategies as...
by Tony Butler | Feb 28, 2024 | Marketing
The past year has brought much more stability despite inflation remaining a huge concern, and although it was tough, many businesses found success in connecting with customers and driving growth. Our 2024 Small Business Sentiment Survey offers invaluable insights into...
by Tony Butler | Feb 28, 2024 | Marketing
In the past, paid search advertising has heavily relied on cookies to track web activity and user behaviors, using that data for targeted campaigns and audience insights. But as the digital world braces for the loss of this information, businesses need to hustle to...
by Kalynn Hicks | Jan 4, 2024 | Marketing
Pop onto Nextdoor or any neighborhood information group on Facebook, and you’ll see them: posts asking for recommendations on everything from restaurants to auto mechanics and HVAC repair services — especially during the sweltering days of summer and the frigid chill...
by Kalynn Hicks | Jan 4, 2024 | Marketing
One of the upsides of running your own business is that you’re your own boss. Of course, you may also be your entire staff, from accountant to human resources manager, janitor, chief mechanic and chiropractic assistant. This means that to get everything done, you...
by Kalynn Hicks | Nov 9, 2023 | Marketing
UpSwell Marketing’s recent fitness survey revealed the potential of an untapped consumer audience and trends for strategic marketing Marietta, GA, November 9, 2023 — UpSwell Marketing, a full-service marketing agency focused on helping gyms experience growth and...
