Successful dental practices can no longer rely on a single channel to fill their chairs. As patient behavior shifts toward a blend of high-intent search and neighborhood-based trust, your growth strategy must be equally multifaceted. This hub serves as a central...
Who this article is for: Dentists and practice managers unsure how much to budget for marketing Practices spending money without knowing if it’s working Anyone who wants a clearer framework for smarter marketing decisions Highlights: The 3%–8% of gross...
Who this article is for: Dental practices that are stuck at a growth plateau and aren’t getting consistent new patients from their current marketing efforts. Practice owners and office managers who don’t have the time or bandwidth to manage digital...
Spring has sprung. Also springing? Consumer purchases. Warmer weather encourages more spending: 90% of consumers report better moods and reduced stress, and 61% report increased optimism and energy. As a result, consumers are ready to spend their hard-earned dollars...
You’ve heard of spring cleaning, but have you heard of spring testing? It’s the time of the year when seasonal marketing planning shifts from brainstorms and planning docs to real campaigns taking shape before summer kicks into high gear. As winter winds down,...
Consumer behavior changes all year long. Buying priorities shift with holidays, weather patterns, sales cycles, and cultural events. In turn, these changes influence when and how people research products and make purchases. So, tweaking your channel spend based on...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.
