Social media advertising is not just a passing trend or a fad that will be replaced in a few years by the next best marketing method. Prepare your presence on social media for the long haul. Social media is here to stay, and standing out takes a little more than a...
Marketing Essentials: Your Guide to Pay-Per-Click Advertising Standing out isn’t always about shouting louder or being flashier than your competitors. It could just mean showing up in the right place at the right time. What if there was a tool that offers precision...
Search is changing, and search engine optimization (SEO) no longer remains synonymous with Google, which once held the vast majority of our attention for the instant gratification of knowledge and search capabilities. The lines are blurring in marketing strategies as...
The past year has brought much more stability despite inflation remaining a huge concern, and although it was tough, many businesses found success in connecting with customers and driving growth. Our 2024 Small Business Sentiment Survey offers invaluable insights into...
In the past, paid search advertising has heavily relied on cookies to track web activity and user behaviors, using that data for targeted campaigns and audience insights. But as the digital world braces for the loss of this information, businesses need to hustle to...
Pop onto Nextdoor or any neighborhood information group on Facebook, and you’ll see them: posts asking for recommendations on everything from restaurants to auto mechanics and HVAC repair services — especially during the sweltering days of summer and the frigid chill...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.