Enhancing your marketing with direct mail involves more than just sending a flyer or postcard. A well-designed — and timed — mailer immediately grabs attention, creating a memorable experience that resonates with your audience. When done right, direct mail can be a...
Break through the clutter with email marketing. Think about it—people check their emails daily. Email marketing is an opportunity to have a direct conversation with your members, keeping them engaged and motivated. Everyone’s competing for attention, and it’s easy to...
Social media algorithms determine which content gets seen and by whom, impacting everything from visibility to engagement, so it’s important to understand how these algorithms work. Algorithms are constantly changing and updating to give us even better experiences and...
If there’s one metric you should aim to improve for your automotive email marketing campaigns, it’s your open rate. Why does this matter? Your open rate is the percentage of recipients who open your email out of those who received it, so a higher open rate means more...
Social media advertising is not just a passing trend or a fad that will be replaced in a few years by the next best marketing method. Prepare your presence on social media for the long haul. Social media is here to stay, and standing out takes a little more than a...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.