As you plan out your digital marketing strategy, you’re likely to incorporate some form of PPC (pay-per-click) advertising. PPC offers you an effective way to generate leads, increase sales, and promote brand awareness. So how does it work? Every time someone clicks...
When it comes to growing your auto repair shop, direct mail advertising can be one of the most effective tools in your marketing arsenal. But how do you know if it’s truly paying off? Understanding your automotive direct mail ROI (Return on Investment) ensures you’re...
As the holiday season swiftly approaches, businesses across industries are gearing up for one of the most profitable times of the year. While auto repair shops might not immediately come to mind when we think of holiday shopping, they still hold untapped potential to...
It’s Fall Car Care Month! Do you know what that means? Now is the time to gently nudge all of your local car owners: it’s time for your fall car care. To auto repair business owners, this is more than a seasonal checklist to suggest to your customers. Let’s take a...
We have come a long way from rotary phones and cassette tapes. It’s incredible how quickly technology has evolved. The automotive industry is no exception. From electric vehicles to autonomous driving, the industry experiences breakthroughs and innovation at a...
If there’s one metric you should aim to improve for your automotive email marketing campaigns, it’s your open rate. Why does this matter? Your open rate is the percentage of recipients who open your email out of those who received it, so a higher open rate means more...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.
