Are you having a hard time keeping up with the ever-evolving trends for marketing your business? It can be exhausting. Digital marketing trends are constantly changing and quickly becoming more complex. In order to remain relevant and deliver conversions — leads,...
If you’ve been in the automotive repair industry for any length of time, you know that consolidation is nothing new. What has changed in this consolidation-rich environment is the rate at which these acquisitions are now occurring, driven in part by new entrants to...
Whether you’re marketing a service or a product, what you’re really doing is creating an experience. In fact, you’re creating a miniature journey for your customers with a beginning, middle, end, and (hopefully) a sequel. The beginning of the story might be the...
In this increasingly competitive marketing environment, you have to promote your shop on a variety of channels, and that often means adding digital media to your print marketing strategy. If you don’t have a good balance of online and offline presence, you’re likely...
Marketing is generally like broccoli: either you hate it, or you love it. Some people love the challenge of brainstorming strategies, implementing campaigns, evaluating numbers, making adjustments, and then doing it all over again. Others find the elusiveness of...
More and more businesses — auto repair shops included — are trying to crack the code of how to market to millennials. You’ve probably heard countless times that the way to a millennial’s heart is through their phone. While that’s true to a large degree, focusing...
*This offer is for customers who have not previously used UpSwell’s digital marketing services for PPC Search or Social Media Ads. The Digital Splash promotion requires a minimum 3-month commitment to either social media ads or pay-per-click, and a media spend of at least $1,000 per channel. A one-time new customer set up fee of $150 will be charged upon signature of the contract. Contact UpSwell Marketing for details.